With the advent of digital marketing, especially search engine optimization, brands have felt increasing pressure to blur the lines between ethical and unethical marketing strategies. At the same time, social media has given consumers a much bigger stage upon which to stand and … [Read more...] about Ethics in Online Marketing: Does Brand Morality Matter?
International Women’s Day is March 8th, so it seemed like the perfect time to recognize some of the fantastic females around the world who are making things happen in the marketing space. Looking for women I’d want to include led me to tons of blogs, social channels, … [Read more...] about 50 Women Marketers to Follow
Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the ultimate business solution. This year, IDC predicted that CMOs will drive $32.3bn in … [Read more...] about Has the marketing cloud lived up to the hype?
The big problem with RLSA Customer Match is that in order for it to really have an impact on volume and performance, you need to have a very large customer list. To be specific, leveraging RLSA with Customer Match is only worth the effort if you have a list of customers larger … [Read more...] about RLSA and Customer Match: using smart segmentation for big wins
How have the events of 2016 affected your advertising spend? Take our 10-minute survey to benchmark your performance against competitors – and enter our prize draw to win an iPad mini. With the huge range of different marketing channels available to marketers today, … [Read more...] about Three major developments that will shape multi-channel marketing in 2017
Now that 2015 is in full swing, many business owners are trying to dive into the trenches and do whatever they can to boost their local visibility. So far, the leading question of the year has centered on site content. Since the Pigeon Update‘s shift toward more … [Read more...] about Make Your Blog A Local Destination & Win At Local Search
Chances are you didn’t win this past Friday’s $190 million Mega Millions drawing or Saturday’s $600 million Powerball jackpot. However, the great news is that if you’re an SEM account manager, you can still try your luck at winning the AdWords Jackpot! … [Read more...] about Didn’t Win The Powerball Or Mega Millions Jackpot? Try Your Luck At The AdWords Jackpot!
If you’ve noticed things shifting in Google’s SERPs, you’re not seeing things. This week, Google has been increasing the frequency of its paid search listings, showing up to four ads above desktop search results, and simultaneously removing the ads on the … [Read more...] about What Google’s New Layout Means For Search Marketers
Spread out across all of the articles and discussions online, I’ve read more than a bit of speculation. So, I decided to get together with the product management team behind expanded text ads to definitively answer some of the most common questions. 1. Does anything bad … [Read more...] about Thirteen things marketers want to know about expanded text ads, direct from Google
SEO and digital marketing are incredibly complicated, and the digital landscape is in constant evolution and flux. New platforms. New competitors. The new world of marketing has evolved, yet processes for managing and adapting to change have not always kept pace. There is much to … [Read more...] about Using agile project management for SEO & digital marketing