Utilizing content marketing as part of a digital marketing strategy can prove to be beneficial for businesses and brands if these strategies are well executed. However, many marketers unfamiliar with content marketing don’t know where to begin to develop a successful plan. They understand the concept, but still don’t know how to get started. In this post, seven content marketing experts share their advice for those looking to begin their content marketing journey. 1. Bernie Borges Bernie Borges is CEO of Find and Convert, as well as a social business evangelist, blogger and host of the new digital TV show, Social Business Engine. His thoughts: Then, simply answer each question in a dedicated blog article, white paper, e-book, video, infographic, webinar or all of the above. Stay narrowly focused on one topic in each content piece. But (and this is very important), before you start to produce content, go find these people in online communities and engage with them. Do … [Read more...] about How Do I Get Started With Content Marketing?
As some of you know, Google has two offices in Israel. One in up north in Haifa and the other in Tel Aviv. I only visited the Tel Aviv office, which has a floor devoted to engineers and another floor of sales and marketing staff. The Haifa office, I am told, is devoted to engineers. In total, there are about 80 Google engineers based in Israel, they work on a multitude of projects, including the very popular Google Insights for Search. I have been to a few Google offices, including the Mountain View campus and the New York office. I was pleasantly surprised to see how ‘Google-like’ the Tel Aviv office was. Even before we stepped foot into the lobby, we took notice of the Google colored Mezuzah (a Jewish symbol for the doorpost). Before entering the office, I decided to use the bathroom, to find code examples posted above the urinal – not uncommon in other Google bathrooms. We then entered the Google office and signed in via a computer kiosk, as you would in any Google … [Read more...] about My Friendly Meet Up With Google Israel
Want to do a paywall with no “first click free?” That’s fine with Google, says business product manager Josh Cohen. Want to do micropayments? Google will be “flexible” in considering support of new business models like this. But if you charge, expect less traffic, and also expect that your competitors will be “ecstatic” to pick up your loss, he said. Cohen’s comments on paywall issues were part of a wide-ranging interview I had with him about Google and its news service. In the interview, Cohen also repeatedly stressed that publishers are free to deal with Google as they like. And if they wanted to exclude Google in favor of a competitor like Microsoft, they have that choice — though Google would prefer to work with everyone. Indeed, Google’s inclusion of many diverse sources is one reason he thinks Google might take hits from certain publishers that don’t criticize Yahoo News, which is a far more popular news service … [Read more...] about Josh Cohen Of Google News On Paywalls, Partnerships & Working With Publishers
Google has unveiled a new Living Stories are, where the New York Times and the Washington Post are experimenting with how coverage of a particular news story would look if content was all centralized within a single page. The experiment puts into practice a vision that Google has long expressed previously as “Living URLs,” a single page that not only consolidates coverage of a news story but also which recognizes who you are and your “read state,” so as to show you only the newest information. My two articles below provide further background on the Living URL and read state concepts: So how’s the vision translate into reality. Very experimental, definitely. For one, this is definitely not a replacement for wherever you currently go for a general news update. Right now, there are only eight stories shown in total on the Living Stories home page: The screenshot shows the first four, but in total, there’s: Health Care (from the New York Times) Global … [Read more...] about Google Launches Living Stories News Experiment With New York Times & Washington Post
This week, I’ve mostly been playing with Siri. Not being in possession of an iPhone 4S myself, I have been borrowing one from the Incisive US HR Co-ordinator, Matt Cohen. Ordinarily, it is extremely annoying when someone constantly wants to borrow your phone, but in the case of Siri on the iPhone 4S we had struck upon a potentially limitless source of amusement. We’ve been trying to ‘score a date’ with the robotic personal assistant. Upon hearing that Stephen Colbert asked Siri to ‘write the show’ for him, because he had been playing with the voice recognition technology so much that he had forgotten to script his own show, I thought to myself, “hell yeah, I can relate to that. We’ve been wasting loads of time on Siri! Maybe now is the time to publish all the weird stuff we’ve been doing.” If you have ever played with the “super one-box” Wolfram Alpha, you will know that the computational engine is more than a … [Read more...] about Funny Flirting with Siri; The Apple of My iPhone