Womens organisations

That’s one of several pieces of the Swiss Federal Administrative Court decision handed down today, and the one that’s likely causing the most disappointment at Google. The company’s automated blurring technology blurs about 98-99% of faces and license plates, and Google recently argued that manual blurring of all Street View imagery would be prohibitively expensive. (Imagine, for example, if other countries followed suit with a similar demand.) Peter Fleischer, Google’s global privacy counsel, shared this statement after today’s decision: We have received the court’s verdict and are currently assessing its implications. We are very disappointed because Street View has proved to be very useful to millions of people as well as businesses and tourist organisations. More than one in four of the Swiss population has used it since the service launched in Switzerland. We’ll now take some time to consider what this means for Street View in Switzerland … [Read more...] about Swiss Court Demands 100% Anonymity In Google Street View Photographs

It’s much too easy to lose sleep at night thinking about plastic pollution, global warming, Donald Trump, and countless other threats to our way of life. It all becomes especially worrying when you become a parent. You really start thinking about the future. But thanks to the industry we work in, I see opportunity for us all to “do our bit”. Organic Marketing by its very nature affords us the luxury of reach. Building audience and reaching existing ones with our message. But too often, the message can be vacuous or irrelevant by prioritising links above all other considerations. Listicles, simple articles, infographics or other tactical initiatives that miss the mark on subject relevance to the client’s brand. This is a wasted opportunity. “We can play a role where audience needs and brand needs overlap… So for us that means if parents want to help their children grow up, and thrive and embrace creativity and imagination through playful learning … [Read more...] about Content Marketing for the Socially Responsible

The GDPR has been a hot topic of debate since it was enforced mid last year. The GDPR, short for the General Data Protection Regulation was the new legislation of data privacy passed in Europe. At its core, the GDPR seeks to protect user data and implement privacy control over businesses and other third party organisations who may use it for lucrative purposes. Essentially, it is to implement boundaries and laws that govern the way in which personal data can be used in a capitalist digital economy. With stricter guidelines around personal data privacy, many organisations and global platforms such a Google and Facebook have been making continual changes to their privacy policy to avoid any breaches to the GDPR. These organisations have been precariously balancing on stilts in an effort to avoid massive disruption in the space of digital advertising, more specifically, programmatic advertising.  Programmatic advertising is, in simple terms, the automated buying and selling of ads … [Read more...] about Will the GDPR be the end of programmatic advertising?