It’s pretty clear that images are a big factor for improving content marketing pieces.While “the more the better” isn’t factually accurate as adding 100 images for the sake of images isn’t smart, more than zero is a good start.Images can help readers break down sections of expansive content and pull the key information from it.How do you know what images are memorable and which to include in your content to do that?I’ll show you.How Many Images Should Content Have?Before we jump into picking memorable images for your content, it’s important to know how many images your content pieces need.There is no set, magical number that will launch your conversions through the roof.It’s not like adding 15 images instead of 11 is going to make a world of difference in your content.In fact, adding too many images for the sole purpose of imagery can backfire on you.Image totals depend completely on the:Type of content you are writing.Audience.Topic.Are … [Read more...] about How to Pick Memorable Images for Your Content
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So, you’ve never used influencer marketing before? Well, it’s about time to start. Using influencer marketing to sell your products online could bring you up to 11 times the ROI of other types of digital campaigns. And in this article, we’re going to tell you exactly how to run your first influencer content campaign. One brand using influencer marketing with tremendous success is Glossier. Glossier is a cosmetics brand that Emily Weiss, an American beauty blogger, launched in 2014. Since its launch, Glossier has been performing like no other brands in the industry with revenue growing 600% year over year. Many have attributed Glossier’s remarkable success to their unprecedented use of social media influencers. How did they do it? That’s what I’m here to share with you. With these seven steps, I want to give you some insights on how you can bring word-of-mouth marketing to a whole new level and generate unprecedented growth rates for your … [Read more...] about 7-Step Cheat Sheet For Running a Flawless Influencer Content Campaign
With the explosion of sites like WordPress, YouTube, Pinterest and Facebook, content can go viral very quickly. By creating high quality, engaging content your brand can be shared around the world within minutes – something that would have cost hundreds of thousands of dollars in marketing costs ten years ago. The social media revolution has changed the way we market content. Here’s some numbers that support the revolution: 2 billion videos are watched daily on YouTube 200,000,000 blog posts can be read on WordPress 50 million tweets per day on Twitter More than 1 billion active users on Facebook But the shift towards content marketing can also be credited to Google. In February 2011, Google launched the now infamous Panda update that penalized websites for low quality and thin content. The chart below from Google Trends clearly shows a major increase in ‘content marketing’ searches since February 2011. An if that wasn’t enough Google launched Penguin … [Read more...] about 20 Content Marketing Tips to Boost Traffic, Engagement and Sales
Are you about to start your first blog? Maybe you’ve just got going, or you’re a few months in. You’re worried that you’ve missed something important – or you feel like you’re not seeing the success you should. That may well be the case…but I’ve got you covered. Like every blogger, I’ve made a few mistakes. I’ve had my share of frustrations, wasted time, and wasted money. Like all successful bloggers, I kept going! It could’ve been easier, though – and I want to share some of my lessons learned so that you will succeed even faster than me. Here’s what I wish I’d known before I started my first blog. There’s a lot of info in this article, with plenty of practical, actionable steps for you to take, so I’ve split this post into four main parts: Part 1: Getting Your Blog Set Up Right Part 2: Focusing Your Blogging Efforts Part 3: Making Your Blog Run Smoothly Part 4: Having the Right Mindset … [Read more...] about Things I Wish I Knew Before I Started Blogging
“Just write more content!” I can’t tell you how many times I’ve read advice like this on various marketing blogs. It’s as if saturating the internet with even more blog posts, eBooks, and guides will somehow help you to get the links you need. The truth is that while publishing content is important, it is absolutely essential to understand how to publish the right kind of content. It’s not just a coincidence that some content attracts more links than others. Yes, a big part of it has to do with your outreach efforts, but it is also directly related to the type of content you’re trying to promote. In this post, I’m going to tell you what kind of content you should create to get more links and what kind of content you need to avoid. Is There a Correlation Between Share Counts and Backlinks? First things first: is there any correlation between the number of shares a piece of content receives versus its backlink count? Common sense would say … [Read more...] about What Kind of Content Actually Gets Links?