The most underutilized resources in SEO are search engine results pages (SERPs).I don’t just mean looking at where our sites rank for a specific keyword or set of keywords, I mean the actual content of the SERPs.For every keyword you search in Google where you expand the SERP to show 100 results, you’re going to find, on average, around 3,000 words.That’s a lot of content, and the reason it has the potential to be so valuable to an SEO is that a lot of it has been algorithmically rewritten or cherry-picked from a page by Google to best address what it thinks the needs of the searcher are.One recent study showed that Google is rewriting or modifying the meta descriptions displayed in the SERPs 92% of the time.Ask yourself: why would Google want to do that?It must take a fair amount of resources when it would just be easier to display the custom meta description assigned to a page.The answer, in my opinion, is that Google only cares about the searcher – not the … [Read more...] about How to Mine the SERPs for SEO, Content & Customer Insights
Word how do i make a table of contents
It’s pretty clear that images are a big factor for improving content marketing pieces.While “the more the better” isn’t factually accurate as adding 100 images for the sake of images isn’t smart, more than zero is a good start.Images can help readers break down sections of expansive content and pull the key information from it.How do you know what images are memorable and which to include in your content to do that?I’ll show you.How Many Images Should Content Have?Before we jump into picking memorable images for your content, it’s important to know how many images your content pieces need.There is no set, magical number that will launch your conversions through the roof.It’s not like adding 15 images instead of 11 is going to make a world of difference in your content.In fact, adding too many images for the sole purpose of imagery can backfire on you.Image totals depend completely on the:Type of content you are writing.Audience.Topic.Are … [Read more...] about How to Pick Memorable Images for Your Content
So, you’ve never used influencer marketing before? Well, it’s about time to start. Using influencer marketing to sell your products online could bring you up to 11 times the ROI of other types of digital campaigns. And in this article, we’re going to tell you exactly how to run your first influencer content campaign. One brand using influencer marketing with tremendous success is Glossier. Glossier is a cosmetics brand that Emily Weiss, an American beauty blogger, launched in 2014. Since its launch, Glossier has been performing like no other brands in the industry with revenue growing 600% year over year. Many have attributed Glossier’s remarkable success to their unprecedented use of social media influencers. How did they do it? That’s what I’m here to share with you. With these seven steps, I want to give you some insights on how you can bring word-of-mouth marketing to a whole new level and generate unprecedented growth rates for your … [Read more...] about 7-Step Cheat Sheet For Running a Flawless Influencer Content Campaign
Are you about to start your first blog? Maybe you’ve just got going, or you’re a few months in. You’re worried that you’ve missed something important – or you feel like you’re not seeing the success you should. That may well be the case…but I’ve got you covered. Like every blogger, I’ve made a few mistakes. I’ve had my share of frustrations, wasted time, and wasted money. Like all successful bloggers, I kept going! It could’ve been easier, though – and I want to share some of my lessons learned so that you will succeed even faster than me. Here’s what I wish I’d known before I started my first blog. There’s a lot of info in this article, with plenty of practical, actionable steps for you to take, so I’ve split this post into four main parts: Part 1: Getting Your Blog Set Up Right Part 2: Focusing Your Blogging Efforts Part 3: Making Your Blog Run Smoothly Part 4: Having the Right Mindset … [Read more...] about Things I Wish I Knew Before I Started Blogging
“Just write more content!” I can’t tell you how many times I’ve read advice like this on various marketing blogs. It’s as if saturating the internet with even more blog posts, eBooks, and guides will somehow help you to get the links you need. The truth is that while publishing content is important, it is absolutely essential to understand how to publish the right kind of content. It’s not just a coincidence that some content attracts more links than others. Yes, a big part of it has to do with your outreach efforts, but it is also directly related to the type of content you’re trying to promote. In this post, I’m going to tell you what kind of content you should create to get more links and what kind of content you need to avoid. Is There a Correlation Between Share Counts and Backlinks? First things first: is there any correlation between the number of shares a piece of content receives versus its backlink count? Common sense would say … [Read more...] about What Kind of Content Actually Gets Links?