That said, we’ve also seen a lot of instances where digesting website and blog content equates to a shredded wheat breakfast in the middle of the desert (we’re guessing, at least). This is especially true if non-target readers are checking it out, or if your topic doesn’t need to be drawn out over a massive draft! So, we can’t emphasize this enough: Not everyone wants to read those same-old top-ten lists or heavy blogs that read like a thesis. We never know every reader personally and never will, so embrace that fact and run with it! … [Read more...] about Struggling to Get More Leads? Write Great Content!
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As always, they chose to leverage influencers for the launch. But instead of sending the product to all of their trusted influencers right in time for the launch, they sent it a month in advance and asked them to start using it right away. … [Read more...] about 7-Step Cheat Sheet For Running a Flawless Influencer Content Campaign
And maybe this is where the altruist in me comes out, because when we turn our focus on SEO content, we’re doing something special. We’re not trying to find a loophole to exploit and win on a technicality. We’re sharing stories that will enrich people’s experience. We’re teaching people about solutions that will make their lives better. And we’re making connections with people like us. … [Read more...] about Make Content Your #1 SEO Strategy Initiative in 2018
Navigational intent – when a searcher is seeking a specific site such as Facebook or Amazon. Informational intent – when a searcher is looking for answers or researching a specific topic. Transactional intent – when a searcher is ready and looking to have a transaction such as “best Chicago pizza near me” or “how to check in for a Southwest flight.” Of course, this doesn’t cover everything, and people may not also neatly fall into just one category. … [Read more...] about How to Use Google Analytics to Measure and Improve Your Content Marketing
If you’re looking for fresh inspiration, reading over your old ideas is a great way to start thinking creatively and when this is shared across the whole team, one person’s idea from the past may lead to someone else’s next viral campaign. … [Read more...] about Content Brainstorming: 8 Techniques to Come Up With Better Ideas