When you perform a search for images at a search engine, do you ever wonder why some pictures show up before others? A recently published paper from Google, PageRank for Product Image Search (pdf), provides some thoughts on how the actual content of images themselves can be incorporated into how images are ranked for terms at Google. A patent application published last week from Microsoft provides another look at the ranking of images in image search, and some of the things that might be considered when ranking images. It’s not quite as revolutionary an approach as the one suggested in the Google paper, but there may be some surprises in how images might be ranked. The patent filing is: Ranking Images for Web Image Retrieval Invented by Hugh J. Williams, Nick Craswell, Nicholas A. Whyte, Julie H. Farago, James E. Walsh, and Carsten RotherAssigned to MicrosoftUS Patent Application 20080097981Published April 24, 2008Filed: October 20, 2006 Abstract A system, method, and … [Read more...] about How Do Images Get Ranked in Image Search?
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How do consumers find the perfect restaurant? Word of mouth plays a role, but there are other elements at play. How important is your brand? Is value more important than quality? What role does content play in this quest? Here I take a look at the term “restaurant” to show what consumers value when searching for a good place to eat. In this data set there are eleven distinct high-level categories of behavior. The categories are sorted by volume (the first number reflects the number of keyword phrases in that group). 22 Informational – 65,650,450 searches 308 Location based – 13,577,700 searches 76 Type of restaurant – 4,261,540 searches 51 Quality of restaurant – 1,835,520 searches 36 Restaurant business – 1,299,270 searches 150 Restaurant by brand – 1,236,530 searches 81 Request for content – 850,020 searches 42 Value (cost reduction) – 500,660 searches 12 Industry events – 376,600 searches 4 Restaurant directory … [Read more...] about How Consumers Search For A Perfect Meal
Each year, a panel of SEO data experts present their up-to-date findings, test results, and best guesses as to what factors are primary in Google’s ranking algorithm. There are always surprises, interesting revelations, and a touch of controversy in this session, and this year did not fail to provide those elements. Panelists for the 2014 session were: Matthew Brown, Moz (@MatthewJBrown) Marianne Sweeny, Portent (@msweeney) Marcus Tober, Searchmetrics Inc. (@marcustober) Panel Moderator: Danny Sullivan (@dannysullivan)Q&A Coordinator: Bill Hunt, Back Azimuth (@billhunt)Twitter hashtags: #smx #11a Marcus Tober: Annual SearchMetrics Ranking Correlation Study Each year, SearchMetrics conducts an extensive study of search ranking factors and reports on the elements with the highest correlation to higher rankings. The SMX audience got an early look at this year’s findings, which will be published at searchmetrics.com in late June. Here are their overall correlations for … [Read more...] about The Periodic Table Of SEO Elements
Content marketing has become a popular online marketing tactic over the last few years, with many businesses incorporating it into their larger digital marketing strategy. Unfortunately, content marketing and search engine optimization (SEO) aren’t always integrated well — or at all — within an organization. Content creation strategies should be based on a thorough SEO analysis, including advanced keyword research. Without SEO, content marketing efforts can’t reach their full potential with regard to online visibility. Even content that is well-written, attractively presented and expensive to create will underperform without careful preparatory research. Following are seven common mistakes businesses make by not integrating SEO (and other digital marketing disciplines) into their content strategy. 1. Not doing proper keyword research Some content marketers imagine keyword research is only about keywords and search volumes. But it’s much more. Keyword … [Read more...] about The 7 deadly sins of content marketing
With the explosion of sites like WordPress, YouTube, Pinterest and Facebook, content can go viral very quickly. By creating high quality, engaging content your brand can be shared around the world within minutes – something that would have cost hundreds of thousands of dollars in marketing costs ten years ago. The social media revolution has changed the way we market content. Here’s some numbers that support the revolution: 2 billion videos are watched daily on YouTube 200,000,000 blog posts can be read on WordPress 50 million tweets per day on Twitter More than 1 billion active users on Facebook But the shift towards content marketing can also be credited to Google. In February 2011, Google launched the now infamous Panda update that penalized websites for low quality and thin content. The chart below from Google Trends clearly shows a major increase in ‘content marketing’ searches since February 2011. An if that wasn’t enough Google launched Penguin … [Read more...] about 20 Content Marketing Tips to Boost Traffic, Engagement and Sales