Have you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source Questions are highly engaging: Asking a question triggers a natural answering reflex in human beings. Using questions on your landing pages and / or social media will improve engagement Questions are very useful for niche and audience research: What can't people figure out in your industry and how can you best help them? Question research allows you to understand natural language better and optimize for voice search Question optimization allows for increased organic search visibility through both featured snippets and Google's "People Also Ask" results. Just to reinforce the latter point, Google is going a bit insane with understanding and featuring questions in SERPs. Here's just one of their recent experiments showing a multifaceted featured snippet, addressing a possible follow-up question … [Read more...] about How to Research, Monitor, and Optimize for Questions
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Every year, Google makes around 500-600 changes to their search engine. And every year, entrepreneurs, SEOs, and everyone else have to scramble to catch up with whatever they change. But now and then, Google shows us their hand. One such instance is with mobile-first indexing. Since 2016, Google has been experimenting with methods that will allow them to implement mobile-first indexing for their search engine. They haven’t been too quiet about it either. But with a recent update, the long wait is finally over. Google has started migrating sites that follow mobile best practices over to mobile-first indexing. And while Google has promised to tell everyone when their site has switched, you shouldn’t be waiting around to adjust your content strategy. If you’re a business that relies on content marketing to succeed, you need to be aware of how these changes are going to affect you. So to ease your mind and give you direction, I’ve put … [Read more...] about How to Create Mobile Specific Content Campaigns For Mobile-First Index
Each year, a panel of SEO data experts present their up-to-date findings, test results, and best guesses as to what factors are primary in Google’s ranking algorithm. There are always surprises, interesting revelations, and a touch of controversy in this session, and this year did not fail to provide those elements. Panelists for the 2014 session were: Matthew Brown, Moz (@MatthewJBrown) Marianne Sweeny, Portent (@msweeney) Marcus Tober, Searchmetrics Inc. (@marcustober) Panel Moderator: Danny Sullivan (@dannysullivan)Q&A Coordinator: Bill Hunt, Back Azimuth (@billhunt)Twitter hashtags: #smx #11a Marcus Tober: Annual SearchMetrics Ranking Correlation Study Each year, SearchMetrics conducts an extensive study of search ranking factors and reports on the elements with the highest correlation to higher rankings. The SMX audience got an early look at this year’s findings, which will be published at searchmetrics.com in late June. Here are their overall correlations for … [Read more...] about The Periodic Table Of SEO Elements
It’s one of the biggest drawbacks of content marketing. How are you supposed to find time to create high quality content? On top of all the other things you need to do, now you need to find the time to create epic posts. These types of posts often take several hours to create. If you’re a small business owner, you have a ton of other things on your plate demanding your attention: customer service, product creation and improvement, social media, and other forms of marketing. And if you’re a marketer of any kind, you’re being asked to create more and more content. Seventy percent of B2B marketers reported they are creating more content this year (compared to last year). I’ll tell you something for sure: Most of those 70% of marketers don’t even produce epic content. And yet, they’re spending even more time on it. Why? Because it’s still working for them. Over time, their results will diminish, and they will decide to either give up or up … [Read more...] about How to Do Curated Content Right
“Just write more content!” I can’t tell you how many times I’ve read advice like this on various marketing blogs. It’s as if saturating the internet with even more blog posts, eBooks, and guides will somehow help you to get the links you need. The truth is that while publishing content is important, it is absolutely essential to understand how to publish the right kind of content. It’s not just a coincidence that some content attracts more links than others. Yes, a big part of it has to do with your outreach efforts, but it is also directly related to the type of content you’re trying to promote. In this post, I’m going to tell you what kind of content you should create to get more links and what kind of content you need to avoid. Is There a Correlation Between Share Counts and Backlinks? First things first: is there any correlation between the number of shares a piece of content receives versus its backlink count? Common sense would say … [Read more...] about What Kind of Content Actually Gets Links?