Our initial plan was to integrate everywhere. Instead of being contained in a single metabox, could we break our plugin apart and put all the pieces in context? Maybe even some kind of SEO mode revealed at the flip of a switch like the gadgets in a James Bond car. This was a fascinating idea; it would mean we could give feedback exactly where it was relevant. Unfortunately, to date, this is still a bit difficult. We expect this will improve as Gutenberg gets closer to its release date. … [Read more...] about How we designed Yoast SEO for Gutenberg • Yoast
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Let’s say you want to spam the search engines. You could set up a Blogger blog or something on OverBlog. Those are both legit sites. In fact, Google still loves Blogger – you could set up your “legit” site there that redirects to your spam site. Don’t even try to rank the spam site, but worry about the legit site. If the spam site gets roasted by Google, it’s no big deal. Just use 301 redirects to a new site and you’re back in business. … [Read more...] about Does Google Discriminate Against Some Businesses?
Combine the Total Count I first saw this on Mashable and then TheNextWeb. It made total sense because you might get a lot of shares on one network, and very few on others. Showing a total count solves that problem and make your article look more popular. I added this on List25, and wow the share counts went up. … [Read more...] about Leveraging Social Proof Without Looking Dumb
Strategic SEO will help in your business development. You’ll find the “niche within the niche”, on a keyword level. That’s what guides you towards building your website targeting the right terms, stocking the shelves (categories and sub-categories in each silo) with the right content that people are seeking and willing to spend money on. Strategic SEO is an investment – one that pays your business back several-fold. As a business owner, you know (at least approximately) the value of your website per visitor. If you don’t, find out. This is a high priority. Organizing your website on a silo structure makes it easier than ever before to measure performance granularly. Strategic SEO leverages rich customer data – and helps you turn it into new profit centers. When you measure metrics and apply Web analytics data to mine the value hidden in your website, you will tap new opportunities and find potential income streams that can be turned into … [Read more...] about Strategic SEO & Website Design
Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about Marketing Day: October 1, 2012