I have a list of blog post ideas for my series here at Yoast.com. I have them written down in my bullet journal and refer to them whenever we’re discussing what my next blog post will be. Usually, when I’m inspired, I can finish such a blog post in about an hour. This time was different: I couldn’t get it done. I guess this happens to every blogger every now and then. So I asked myself: If I’m not up to writing new content, what can I do? So here’s my blog post idea: Focus on the improvement of your blog instead! How? Read on! Although I still have around six ideas waiting to happen (and more to come, of course), none of them worked this time. After spending over an hour on 100 words for a future blog post, I told my colleagues I was temporarily blocked, swamped with other work and without inspiration. I voted to drop my blog post for this week and just focus on the next one due in two weeks. You can call it procrastination, and I think you’d be … [Read more...] about Caroline’s Corner: No inspiration to blog? Work on your blog’s foundation • Yoast
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These days, companies operating on overly competitive markets have to use every single trick in the book to stay in front of their prospects and existing clients. Those who think this task is overwhelming should be ready to face an even greater challenge: information overload. This can also be known as content infoxication, or infobesity. (Webster, can we add those to the dictionary, please?) Content Fatigue: The Silent Disease that can Threaten Your Ascension in Any Industry According to an article published by Huffington Post, the amount of information available online will increase a whopping 600% by 2020. This somewhat intimidating prediction suggests business owners will have to go out of their way to implement more effective marketing campaigns based on the best content that they’ve created and published so far. These numbers make us consider one potential threat that could shake our world to the ground: Content fatigue. We are crafting and publishing more and more content … [Read more...] about How Can Content Creators Avoid Content Fatigue?
Technology has made volunteering or giving a monetary donation to our favorite non-profit organization as convenient as possible. As technology continues to advance at an increasingly speedy rate, we can expect to see more opportunities for non-profits to reach donors and the people they help. For example, mobile devices will help non-profits engage with supporters and more effectively communicate with volunteers and staff members. Big data and analytics are being used to learn which channels are the most effective in reaching donors or how to plan fundraising events. The Cloud provides cheaper alternatives to services that were normally too pricey for non-profits. Software will be able to enhance the user experience. And social media networks provide access to donors, supporters, volunteers, and patrons. Non-profits aren't just using technology to help their causes, though. They're also innovating the tech sector themselves. Take the following ten non-profits, in no particular order, … [Read more...] about 10 Non-Profits Making a Difference in the Tech Sector
Coming up with ideas for compelling content may seem like one of your biggest challenges, but for many writers and marketers, ideas for interesting, engaging, and inspiring content come fairly easily. It’s organizing them into a cohesive narrative or story that gets tricky. In fact, this is perhaps the biggest challenge in content marketing today. Finding a way to tie it all together is somewhat simple when you’re a one-man or one-woman show, but when you’re running content marketing campaigns at the enterprise level, things get much more complex. With so many different internal and external stakeholders—creating and promoting content across multiple platforms, targeting varied audiences—building cohesion into the process becomes even more critical. Here’s how to accomplish that, based on the best practices I’ve learned running content campaigns for Online Marketing Gurus: How to Build Cohesiveness Into Your Content Marketing Process Building a … [Read more...] about Creating Cohesive Content Search Engine Journal
Establishing an online community for your business takes a lot of hard work. Between creating killer content and sharing that content with your audience, you already have a full plate. Add in engaging your audience on a daily basis and you’re spread pretty thin. So, why would you want to take on another responsibility? Simply put: Because you just have to. If you want to keep your online community engaged and coming back for more, then you have to make sure you’re keeping your members happy and content. While that may sound like a massive undertaking, there are plenty of tools available to help you construct a happy community for your customers and members. With that in mind, here are seven recommended tools for building a happy community. If you have an online business, chances are you’re already using Google Analytics. But, did you know this tool can also be extremely beneficial in building a happy community? Of course, if you’ve tinkered around with Google … [Read more...] about 7 Tools for Building a Happy Community