15. Robots.txt If we had a dollar for all the robots.txt I’ve had to fix that were blocking the search engines from quality content, I’d be pretty rich right now. For those of you who are unfamiliar with the term, robots.txt is essentially a file that tells the search engines what to look at and what not to look at on your site. On search engines like Bing and Google, where websites run rampant, this method of guiding the SERPs can save you a lot of time and money. … [Read more...] about Don’t Launch a WordPress Site Before You Go Through This Checklist
Wordpress i dont want a blog
Start by selecting a template from the available options. You can create a custom one, but chances are you already fall under one of the pre-set templates. The next step is defining the type of goal this is. For leads and sales, a destination goal works. Your leads and customers will likely see a thank you page after submitting a form or signing up. Enter that URL in the Goal Details section as your destination. Google will start counting conversions every time someone hits that page. Just make sure that people can’t reach the thank you page without going through a form or account creation process. … [Read more...] about What to Do When Rankings and Social Share Reports Don’t Work
I’ve often seen a test site have a robots.txt file that disallows Googlebot and other search bots from indexing that site because it’s a test site rather than the preferred live version. That’s a valid approach, but just be sure to test your relaunched site immediately after relaunch to ensure that the test robots file is not moved to the live site. If it is, then your live site will stop showing in search engine results pretty quickly. … [Read more...] about Relaunching your website? Don’t forget an SEO audit!
According to WordPress, “Users produce about 73.9 million new posts and 49.0 million new comments each month.” That’s roughly 2.4 million posts a day, and that’s just on WordPress alone. I would love to believe that all of that content has value, but in my experience over the years, I could make a very strong argument that most of it is junk. … [Read more...] about Why SEO & lousy content don’t mix
Moreover, if this does happen, if Google is forced to carry more NexTag listings (for example) than it already does, then those small businesses may wish that change hadn’t happened. You see, Google lists sites for free. NexTag charges through paid inclusion. No free ride. Of course, with Google doing paid inclusion now, even the Google free ride may become more limited. … [Read more...] about Penguin’s Reminder: Google Doesn’t Owe You A Living, So Don’t Depend On It