KPIs should provide you with an early warning system if the SEO campaign is not delivering. If you are not seeing the expected results, then you have to dive in and understand why. It is always better to contact a client and let them know that things are not moving as you would like and you are reviewing why, than to be pulled up six months into a project. All too often, we will find historical problems and penalties that may hinder your work. … [Read more...] about KPIs for SEO: measuring SEO success
Wordpress improve seo
Speed. As mentioned above, speed is a critical factor for search success. Focus on finding a quick-loading theme. Lightweight Code. One sign of an amateur theme is bloated code. Extraneous coding or coding mistakes can slow a site down and reduce its SEO capabilities. Find a trusted theme with streamlined code, even if you have to pay for such a theme. HTML5. Most new themes are developed in HTML5, which is best for SEO. Some themes feature multiple H1 tags on a page, which I do not recommend. Responsive. With Google’s mobile algorithm, it’s essential that your site be mobile-optimized. A good theme will have built-in responsive capabilities. Schema Markup. Considering the growing importance of Schema.org data, it’s best to use a theme that supports schema input. … [Read more...] about About To Launch A WordPress Site? Here’s What You Need To Know About SEO
We are becoming so impatient that a slow internet connection can drive us nuts. In fact, when a webpage take a couple of extra seconds to load, it can feel like an eternity. This is why 57% of visitors are unlikely to wait for more than 3 seconds for a webpage to load and will abandon it all together, while 75% of online visitors will choose a competitor’s site, rather than suffer inordinate delays. This is what the statistics published by Aykira had to say. Delay of even a single second in the loading of a website can result in a 7% reduction in conversions. … [Read more...] about 10 Best WordPress Caching Plugins
What About Funding?If you’re looking for investors or funding, you’re going to be waiting a long time. No one wants to drop capital on a business that has no proven history, no unique product, and nothing to offer. Thankfully, most of the services you’ll want to use come with free initial weeks or months, or are free tools themselves. You can set up your business with minimal actual investment, and use the income from your first few clients to spin up everything else. … [Read more...] about What Do You Need to Start Your Own SEO Company?