We’ve been working on something really special, and I’m excited to announce that it’s ready. It was created and tested for WordPress users with input from SEOs, content creators and marketers. Now anyone doing SEO on a WordPress site has access to powerful, customized SEO guidance right within the WordPress interface. And it’s compatible with both Gutenberg and classic editor interfaces in WordPress versions 4.5 or higher. It’s the Bruce Clay SEO WP™ plugin — and it’s officially launched! A New SEO Plugin That Fills the Gaps This plugin gives you important data missing from other SEO plugins. It does this as you create or edit content on a website. How, you ask? Because it works like software as a service, rather than a static plugin. You get real-time analysis powered by our SEOToolSet®. Then add site-level and page-specific data from Google Search Console and Google Analytics. The result is greater insight and a competitive … [Read more...] about Announcing the Bruce Clay SEO Plugin for WordPress SEO
Joost de Valk of Yoast.com makes an indelible mark in the WordPress and SEO worlds with his article "WordPress SEO: The Definitive Guide To High Rankings For Your Blog." This all-encompassing resource talks about everything from basic technical optimization methods like Permalinks, title optimization and image optimization to advanced technical optimization techniques like disabling unnecessary archives, pagination and nofollowing unnecessary links. Conversion optimization, comment optimization and off site blog SEO are some of the other topics covered. Sage and the 75 people (up from 61) who Sphunn this article strongly recommend you not only read this post but bookmark the site. … [Read more...] about Yoast Should Boast It’s WordPress SEO Guide
If you’re new to the business of SEO and are just figuring out how to optimize your WordPress site for search, navigating the landscape of SEO can seem like a nightmare. You’ll have seen a thousand different articles on SEO: on-page optimization tips, off-page optimization tips, SEO basics, email marketing tips, etc. online and implemented them – only to see them fail, or worse, backfire. Don’t worry, you’re not alone. SEO can be tricky, and there is always a huge scope for overdoing or underdoing things. While I can’t fully solve this problem for you, I’ll make an attempt to round up the most commonly faced SEO challenges with WordPress so that you can look into your site and make some amends. The important thing to understand here is that the same factors can prove to be a boon as well as a challenge when it comes to SEO. The key is to understand your own website intricately and devise plans depending upon what works best … [Read more...] about The 10 most common WordPress SEO challenges and how to solve them
Of the many different content management systems and web publishing platforms I’ve done SEO for, WordPress is the most popular. Blogs, company websites and web shops run on WordPress. Designers are fascinated by its versatility and the range of adaptations possible with it. Users love its simplicity and effectiveness. It’s a simple blogging system that needs little or no knowledge of coding, website design or other technical details. Nearly 25% of the world’s top 10 million websites — including TIME, Mashable, Marketing Land and Search Engine Land — are built on WordPress. But being easy to use, WordPress also makes it tempting to take on things you shouldn’t — or overlook/ignore important elements of SEO that can cause problems with business growth, success and profitability. This column isn’t a step-by-step guide to WordPress SEO, but will address some of the frequent questions I’m asked about SEO for WordPress websites. It will … [Read more...] about 10 WordPress SEO Questions That Took Me 10 Years To Answer!
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. No Sponsored Content on Facebook, Unless You Have a Verified Page Facebook recently made some updates to its branded content policies, which we previously covered, but we wanted to clear up some confusion and make one thing very clear. You need to have a verified Facebook Page in order to post branded content. Verified pages are those pages with the blue badge. If you do not have a blue badge on your page, you cannot post branded content. The new changes to the branded content guidelines are as simple as that; though we realize many will not be pleased with this change. Read more about it in this week’s top news post. Google RankBrain, confirmed as the third most important factor in the ranking algorithm, has now been in play for approximately six months, as it was announced in October 2015. The question is no … [Read more...] about SEJ Wrap-Up: How Does Google RankBrain Affect Your SEO?