Meike Hendriks Meike Hendriks is a digital marketer at the Yoast SEO team. She works on SEO, SEA, and CRO to continuously improve Yoast.com. Do you have your own website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data of your website. You probably have heard of Google Analytics and Google Search Console before. These tools are free to use for everyone maintaining a website and can give you very valuable insights about your website. Why everyone with a website should use Google Search Console Google Search Console has been created to easily track the performance of your website. You can get valuable insights out of your Google Search Console account which means that you can see what part of your website needs work. This can be a technical part of your website, such as an increasing number of crawl errors that need to be … [Read more...] about The beginner’s guide to Google Search Console
Wordpress theme like google search
WordPress is by far one of the most preferred CMS platforms on the web. And, with that popularity comes a plethora of WordPress specific themes designed to complement sites powered by WordPress. Unfortunately, while there is no limit to the number of ways you can design your website using WordPress themes, the sheer volume of available themes, both free and premium, can become plain overwhelming to even think about. Before we get started I think it is important to note that it is near impossible to whittle this list down to the best of the best without someone, somewhere, saying that a particular theme was missed. I get it, there are tons of great WordPress themes out there. That’s why, to appease all types of website owners, from bloggers to retailers, creatives to minimalists, I tried to grab some of the top WordPress themes from a variety of categories. So take it easy on me will you?! With that in mind, let’s take a look at some of the highest quality WordPress themes … [Read more...] about 11 of the Best Responsive WordPress Themes
Google conspiracy theories aren’t new. Everyone likes to believe their rankings have tanked thanks to something other than poor-quality content or bad linking practices. In reality, a lot of people are guilty of less-than-great SEO. At the same time, it’s hard to ignore the fact that some businesses, no matter how “white hat” their methods, can never seem to gain traction in the SERPs. If you’re having trouble getting the traffic you want, it might just be conspiracy fact. A Small Business Problem: The Adwords Platform Isn’t Very Friendly One of the first nuggets of marketing advice you’re given, as a small business owner, is to market online using Google Adwords. It’s supposed to be a relatively predictable, and affordable, method for generating new leads. But, that train left the station years ago. Google Adwords is expensive, and it’s mostly where large corporations (or super-savvy and experienced marketers) play around with ad … [Read more...] about Does Google Discriminate Against Some Businesses?
Google’s acquisition of Frommer’s was recently in the news, but most of the news coverage missed the point about Google’s evolution from a search company to a content publisher, and what it means for search marketers. Most commentators take this as further evidence that the ad giant is making a play to dominate travel bookings end-to-end, not just travel search. (The main prior evidence was Google’s acquisition of ITA software, which powered flight search for most of the industry including many competitors.) That’s accurate, but it’s only part of the story. Consider how Google participates in lots of content markets. Google: 1. Keeps increasing how much content it publishes directly in search results, such as Maps or the variety of “Answers” type content like last night’s sports scores, movie screening times, etc. 2. Publishes the biggest collection of video ever, Youtube, and recently bought a major creator of Youtube content, … [Read more...] about The Hidden Story Behind Google’s Acquisition of Frommer’s Guides
In fact, statistics from BuiltWith.com would indicate that WordPress powers about 50 percent of the entire internet. The exact numbers vary, with other statistics showing WordPress powering 22 percent of new active sites or 58.9 percent of sites where CMS is known. Whatever way you look at it, that’s a lot of WordPress websites. WordPress is not just used for the likes of food blogs and local businesses, though — brands and huge websites use the platform. Further stats from BuiltWith.com indicate that 40 percent of the top 100,000 websites use WordPress, and this number jumps to 50 percent when we look at the top million sites. Businesses like TechCrunch, The New Yorker, BBC America, and even the official Star Wars Blog (not to mention our favorite SEO outlet, Search Engine Land) use WordPress. Why WordPress? There is good reason for this. WordPress is a truly flexible platform. Myriad plugins allow for easy extension of functionality, and a world of themes allows for easy … [Read more...] about Local SEO For WordPress Websites