Presented by Jennifer Laycock How to create ideas that spread. Viral marketing is content designed to build buzz. People distrust ads, they trust friends. Interestingly, as Jennifer explained in yesterday's presentation, they also trust strangers. And the web connects us. In traditional advertising, the more successful you become, the more money you have to spend. The nice thing about viral is that it allows you to "ride the wave" with less out of pocket money. Viral isn't necessarily cheap, though -- the basic idea is anything that spreads beyond the channel you pay for (so you get more bang for whatever buck you spend). The idea is not so much to spend no money as it is to spend less "per eyeball" than you would spend through traditional advertising. That's not to say you do this and drop your traditional marketing/advertising, but consider this a supplement. Benefit of viral marketing: customer reaction: increased credibility because it's people's friends passing the word along; … [Read more...] about Viral Marketing Workshop – SBM Unleashed
Workshop on big data analytics
Keep reading to find out what's in store this year. Then register; fewer than 200 spots are left! New trends, new opportunities and new challenges Change is constant in search marketing. Opportunities emerge faster than they can be absorbed: new targeting capabilities, new mobile-first indexes, the explosion of voice search. Even veteran marketers are perpetually catching up with what is possible. SMX Advanced delivers expert-level tactics you'll put to work immediately to harness the opportunities and cope with the challenges. It's your survival guide to the dynamic and tumultuous world of search marketing. Advanced SEO for fun & profit We'll kick off the SEO track by unveiling of The Periodic Table Of SEO Ranking Factors: 2017 Edition, our comprehensive examination of search ranking factors that are influencing results. Our panel of organic search experts will weigh in on what's on the rise, what's on the decline, what still works and what doesn't. They will parse the … [Read more...] about The big SMX Advanced preview
From Marketing Land: Facebook tests its News Feed with a new form of Related ArticlesApr 25, 2017 by Tamar Weinberg Facebook will show additional articles related to topics many people are talking about before a user clicks to read a story. 5 ways to monetize your social media followingsApr 25, 2017 by Jordan Kasteler Columnist Jordan Kasteler shares five ways to turn your social media presence into a way to generate revenue - even if you don't have a massive following on Facebook or Twitter. Weather Company's data now available to any advertiser through LiveRampApr 25, 2017 by Barry Levine The new partnership means that the IBM-owned Weather Company will now become what it calls 'an ad product factory.' Step up your advanced Account-Based Marketing strategies with LinkedIn AdsApr 25, 2017 by AJ Wilcox On the heels of LinkedIn officially rolling out its Matched Audiences program, columnist AJ Wilcox explains how you can take advantage of the Account Targeting feature to … [Read more...] about Marketing Day: Facebook related articles, weather data & social media monetization
Brian Clifton (PhD) is an independent author, consultant and trainer who specializes in performance optimization using Google Analytics. Brian has been involved in web design and SEO since as far back as 1997, when he built his first website and started defining best practise to advise clients. From 2005-8 he was Head of Web Analytics for Google EMEA, defining the adoption strategy and building a team of pan-European product specialists from scratch. Recognized internationally as a Google Analytics expert, his latest book, the second edition of Advanced Web Metrics with Google Analytics has just been published. I thought that made a perfect reason to check in with him and catch up on his views of the current state of search analytics. Brian, congratulations on the publication of the second edition of your book, Advanced Web Metrics with Google Analytics. What has changed in the past two years that made you want to take on the task of writing a second edition—which in fact, seems … [Read more...] about Q&A With Brian Clifton, Google Analytics Guru Extrodinaire
Search Engine Land’s SMX East is every SEO and SEM’s dream: a tactic-packed agenda, more than 100 dynamic and authoritative speakers, keynotes, exceptional networking, and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to attend. The SMX East conference program is huge! It features multiple tracks filled with sessions that cover: All of the search marketing topics including search advertising, SEO, technical SEO, analytics and more. For all experience levels, from beginner to advanced. There’s something for everyone… all the time. You’ll learn proven tactics and techniques you’ll put to work immediately to harness the opportunities and cope with the challenges. It’s the ultimate survival guide to the dynamic and tumultuous world of search marketing. If this sounds right up your alley, read my preview and then … [Read more...] about Check out my BIG SMX East Preview. Then register & save!