From Marketing Land: Facebook tests its News Feed with a new form of Related ArticlesApr 25, 2017 by Tamar Weinberg Facebook will show additional articles related to topics many people are talking about before a user clicks to read a story. 5 ways to monetize your social media followingsApr 25, 2017 by Jordan Kasteler Columnist Jordan Kasteler shares five ways to turn your social media presence into a way to generate revenue - even if you don't have a massive following on Facebook or Twitter. Weather Company's data now available to any advertiser through LiveRampApr 25, 2017 by Barry Levine The new partnership means that the IBM-owned Weather Company will now become what it calls 'an ad product factory.' Step up your advanced Account-Based Marketing strategies with LinkedIn AdsApr 25, 2017 by AJ Wilcox On the heels of LinkedIn officially rolling out its Matched Audiences program, columnist AJ Wilcox explains how you can take advantage of the Account Targeting feature to … [Read more...] about Marketing Day: Facebook related articles, weather data & social media monetization
Workshop on big data analytics
What Will I Learn? Leveraging PowerBI for marketers is a game changer. It’s completely changed the way Wil and Seer works for our clients. As part of Wil Reynold’s MozCon 2018 presentation that is happening this July in Seattle, we’re inviting conference attendees to participate in an interactive workshop that will show you how to break down silos in your data – empowering you to combine SEO and PPC data sources to uncover new (and profitable!) insights while bringing your teams together to work together towards innovative solutions. Attending MozCon 2018? Be sure to review the speaker schedule and check out Wil Reynold’s presentation on “Bigger Data Requires Bigger Tools: How BI Helps You Tell Stronger Stories” (Tuesday, July 10th at 4:10PM at the Washington State Convention Center). If you want to participate in the interactive workshop after Wil’s presentation, you gotta do your homework… 📽 WATCH: … [Read more...] about Get the Most Out of Wil’s MozCon Presentation
Search Engine Land’s SMX East is every SEO and SEM’s dream: a tactic-packed agenda, more than 100 dynamic and authoritative speakers, keynotes, exceptional networking, and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to attend. The SMX East conference program is huge! It features multiple tracks filled with sessions that cover: All of the search marketing topics including search advertising, SEO, technical SEO, analytics and more. For all experience levels, from beginner to advanced. There’s something for everyone… all the time. You’ll learn proven tactics and techniques you’ll put to work immediately to harness the opportunities and cope with the challenges. It’s the ultimate survival guide to the dynamic and tumultuous world of search marketing. If this sounds right up your alley, read my preview and then … [Read more...] about Check out my BIG SMX East Preview. Then register & save!
Brian Clifton (PhD) is an independent author, consultant and trainer who specializes in performance optimization using Google Analytics. Brian has been involved in web design and SEO since as far back as 1997, when he built his first website and started defining best practise to advise clients. From 2005-8 he was Head of Web Analytics for Google EMEA, defining the adoption strategy and building a team of pan-European product specialists from scratch. Recognized internationally as a Google Analytics expert, his latest book, the second edition of Advanced Web Metrics with Google Analytics has just been published. I thought that made a perfect reason to check in with him and catch up on his views of the current state of search analytics. Brian, congratulations on the publication of the second edition of your book, Advanced Web Metrics with Google Analytics. What has changed in the past two years that made you want to take on the task of writing a second edition—which in fact, seems … [Read more...] about Q&A With Brian Clifton, Google Analytics Guru Extrodinaire
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How To Stay Up To Date On Current News Via Social Media If you’re working in social media, it’s important to keep up to date with news and current events relevant to your business’ industry. The difficulty: finding that news can potentially be overwhelming. Fortunately, your existing social media accounts can be used to aggregate news and other content, as well as to communicate. It’s a great […] The Future of Retargeting, Remarketing and Remessaging Before we step into the future, I need to give you a little history to explain why there are three different names for the same concept. Retargeting was the original term for serving ads based on a searcher’s previous search history and it goes back about ten years. Retargeting ad networks use terms like “cookie” […] Reddit … [Read more...] about Marketing Day: March 12, 2012