"Quality content. By creating really good and engaging pieces we attract a ton of links. From there we build a strong internal linking structure to rank the main site. Quality content isn't just written words. It's funny stunts we pull in public to get noticed, it's being part of an event and also just taking photos of things that people would want to share and link to." … [Read more...] about What Gets The Most Results for Top SEOs? [STUDY]
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15. Adtech NY Past keynotes included Pete Blackshaw (global head of digital and social media at Nestlé), who spoke about “Digital Transformation the Nestlé Way” and Greg Gunn (Hootsuite), Jeff Lakusta (Google) and Dhiraj Kumar (Facebook) on “Stop Pushing:The New Paradigms in Social Advertising” … [Read more...] about Top 16 Digital Marketing Conferences for Advanced Marketers
Kristi Kellogg is the social media editor and a content strategist at Bruce Clay, Inc., a critically acclaimed international digital marketing agency. She loves using social media and content to connect people with brands in meaningful ways. She works with Fortune 500 companies and small businesses alike to craft stellar content and wield winning social media strategy. She also reports on social media, SEO and PPC best practices. Kellogg's career is founded in journalism; her business and technology articles appear in newspapers, magazines, across the Internet and in books such as “Content Marketing Strategies for Professionals” and “The Media Relations Guidebook.” … [Read more...] about After 4 months & 125M+ pages indexed, where are we with AMP?
According to business orthodoxy, the real problem would be if agency founders remained technicians. In The E-Myth Revisited: Why Most Small Businesses Don’t Work, and What to Do About It, Michael Gerber asserts that there are really three competing people fighting inside the body of a small business founder: the Technician, the Manager and the Entrepreneur. The Technician is greedy for the attention of the business, because the Technician just wants to work on stuff. If left to his own devices, the Technician will destroy the business. Balance is a must. … [Read more...] about The Death Of Search Marketing Expertise
I asked a grounds keeper if he knew of any old buildings or structures on the property, and he said that he was new to the job, only having been there a year, and didn’t know about anything like that. The people inside the main building did know about a fire that caused the present building to replace the old one. But that fire was one that happened maybe 30 years ago. A look around the clubhouse showed some old prints from the early 1800s, but it seemed like the people who worked there were oblivious to much of the history of the land they worked upon. … [Read more...] about Search Engine Archeology