Content creation is more than “just writing” or plopping in as many meme-worthy Shutterstock images as possible – it’s a daring dance that involves being creative, engaging, and targeting the right audience. Not everyone gets that, including most competitors, so take advantage of that lapse in judgement and make your brand stand out as something unique. To achieve this, your brain needs to process multiple streams of information and transmogrify it into something special. And fast. It’s not a task for the faint of heart. So, what if you don’t want to just get the ball rolling? How about turning it into a boulder of engagement goodness to speed up lead accumulation, Indiana Jones-style? After all, great content is a core pillar of any successful digital marketing strategy, affecting everything from brand reputation to your site’s click-through rate (CTR). Why miss out? Today, let’s explore how great web content can help you leapfrog … [Read more...] about Struggling to Get More Leads? Write Great Content!
Writing website content
Last week, Oprah announced she’ll be donating $1000 per day to homeless puppies, but you won’t believe what happened next! Clickbait is not a sustainable way to develop effective website content. In my definition, effective website content and copy is the junction between content marketing and search engine marketing. Thinking about your audience is an overarching theme when it comes to making anything effectively online, content marketing is not different. Getting to know your audience is at the heart of content marketing, but it gets much more complex when you start researching and creating the types of content they want to hear and releasing it when they want to hear it. Writing for search engines means literally formatting your content in a way that allows search engines to read and index it. Optimizing your content for search engines will also be appreciated by readers, since SEO techniques can support user experience and navigation. Combining the thoughtful and … [Read more...] about 10 Steps to Effective Website Content and Copy
May I have your attention, please? Will the real Slim Shady please stand up? I repeat—will the real Slim Shady please stand up? Now that we have your attention, we have about five seconds to keep it before you move on. Please keep your eyes on the screen and your finger away from the keypad. You won’t regret it! It is time to make your content more exciting. Are you ready to learn a few easy ways to keep your readers reading? Keep reading. (Pun intended.) 1. Entertain Your Readers You do not need to be a Millennial to know the need to be entertained. Look at YouTube’s success. People want to be entertained 24/7. In order to entertain your readers, you must first decide who your readers are. Identifying your audience is key to writing successful copy. Did mentioning Slim Shady in the first graph connect with many readers? Eminem has sold millions of records, so readers should recognize his hit song, right? Maybe not, but it was worth the risk. Different audiences … [Read more...] about 20 Ways to Never Write Boring Content Again
share tweet share pin it e-mail share Any business owner or marketing director knows how difficult it is to get found online. Often marketing teams can become buried under the weight of planning, creating, and optimizing content for their site. Marketing teams often are unable to produce great content efficiently because they rely on disconnected tools and disjointed processes. As groups grow from smaller teams that work fine through these inefficiencies, keeping those same tools and processes hinders the ability to serve customers and grow the business. In this installment of Memo to the Modern Marketer guest author Chris Giarratana takes the Searchmetrics Content Experience for a spin in his quest to create and optimize great content. Understanding User Intent and Optimization Modern marketers every quarter must make decisions on how much to invest in earned media, using staffing, tools and processes to deliver a return on investment that is … [Read more...] about How I Saved 15 Hours a Week Writing Great Content
Content marketing is a tricky thing to navigate in today’s world. There are so many different techniques out in the ether that it’s almost impossible to know what works and what doesn’t. New, fancy growth hacks that promise you 100000% boosts in sales and conversions are almost always lying. Do you blog? Do you create infographics? How about video content? Sometimes, sticking to proven methods is the best strategy there is. So, what works and what doesn’t? That’s what I’m here to share, with only data-backed methods. Here are 19 data-driven techniques to use in your content marketing strategy to boost your rankings. 1. Set content goals Before diving into content marketing with the intent to boost rankings, leads, and traffic, you have to set goals. Understanding what content types to pick will often stem from your own business goals and where your clients are. The only way to create actionable content that drives rankings and links is to … [Read more...] about 13 Data-Driven Content Marketing Techniques That Boost Rankings