That said, we’ve also seen a lot of instances where digesting website and blog content equates to a shredded wheat breakfast in the middle of the desert (we’re guessing, at least). This is especially true if non-target readers are checking it out, or if your topic doesn’t need to be drawn out over a massive draft! So, we can’t emphasize this enough: Not everyone wants to read those same-old top-ten lists or heavy blogs that read like a thesis. We never know every reader personally and never will, so embrace that fact and run with it! … [Read more...] about Struggling to Get More Leads? Write Great Content!
Writing website content
If you were using social media as a KPI, and you noticed that you’re doing much better on Facebook than Twitter, it would be wise to spend more time on Facebook obviously (What is less obvious in that example is that perhaps visual content is more important for your audience or perhaps the demographic that prefers Facebook as a social platform is characteristic of your audience). In another example, if you’re getting a ton of referral traffic from Instagram, you should keep this going by reaching out to some influencers there. Be consistent in your approach but agile with your strategy. … [Read more...] about 10 Steps to Effective Website Content and Copy
10. Use Illustrations Unfortunately for writers, a picture is worth a thousand words. Graphics, pictures, and illustrations help entertain and connect with readers. They also help keep the reader’s attention. The first thing you notice on a web page or newspaper is the biggest picture on the page. Use Illustrations to your advantage to help keep your readers’ attention. If you think about it, most pictures come with captions or background information to help explain the scene. Without this text, the picture is not as convincing sometimes. You could say illustrations and copy work hand-in-hand to provide exciting content. … [Read more...] about 20 Ways to Never Write Boring Content Again
Understanding User Intent and Optimization Modern marketers every quarter must make decisions on how much to invest in earned media, using staffing, tools and processes to deliver a return on investment that is not nearly as easy to understand as investments in paid and brand. In earned media, the hits can keep coming if you create the right formula for being found online and meeting the needs of the user searching for your product. If you miss, you’re out of the game – sometimes forever. … [Read more...] about How I Saved 15 Hours a Week Writing Great Content
Keyword Stuffing and SEO Meta Descriptions 101 How To Optimize your tags for SEO Keyword Density: Does it matter? What is keyword spamming? Use Google to generate fast ideas for new content that you can turn into long-form blog posts or even e-books. … [Read more...] about 13 Data-Driven Content Marketing Techniques That Boost Rankings