This is not something Google is blocking but rather this how browsers themselves handle referrals from secure sites. Potentially, it’s a huge issue to webmasters and marketers. If Google made secure search the default, suddenly no one would know important information on how people came to them. Google said default secure search could come, but it also didn’t seem likely any time soon, especially because it’s so resource intensive. … [Read more...] about Google Launches Encrypted Web Search
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The rail of organic opportunity Paid listings may continue to push organic listings below the fold, but the right rail presents an opportunity for organic content to surface accordingly. Especially as Google’s artificial intelligence is continuously improving, they’re looking to understand the intent behind search queries. To illustrate, here’s a SERP for the term “apple.” We can see Google has determined the most effective listings related to this query is information about the company, Apple Inc.: … [Read more...] about Battle of the Ad Bulge: How Google Is Slimming Down Search Results –
Google Bing Result cache: Shows the version of the webpage from Google’s cache. contains: Finds webpages that contain links to a particular type of file (such as pdf, mp3). This function is unique to Bing. ext: ext: Returns only webpages with the file extension you specify (such as htm). filetype: filetype: Finds results of a single type only (such as pdf). info: Presents some information that Bing has about a webpage such as related pages from the site, external pages talking about the webpage, and related results. intext: Shows pages that contain a specific word in their body text. intitle: intitle: Finds pages that include a specific word as part of the indexed title tag. allintitle: Finds pages that include all query words as part of the indexed title tag. inurl: Finds pages that include a specific keyword in their indexed URLs. allinurl: Finds a specific URL in the search engine’s index. Also can be used to find pages whose URLs contain all the … [Read more...] about Guide to Advanced Search Engine Operators
A minus sign (-) before a keyword removes any results with that word. Again, it’s a way to help filter results when a query might otherwise be ambiguous. If you’re looking for info about cats the animal, but there’s a showing of Cats the musical in your town, you can search cats -musical to remove results about the theater production. … [Read more...] about Guide to Advanced Search Engine Operators for Robot Ninja Eyes Only!
Marketing professionals who need to know how to leverage pay-per-click (PPC) campaigns for maximum effect and return on investment will benefit from the SEMPO Institute’s new, intensive distance learning class: Advanced Search Advertising, the third class in SEMPO’s (Search Engine Marketing Professional Organization) new series of online classes designed to help marketers better understand the intricacies and dynamics of search-based marketing. … [Read more...] about Advanced Search Advertising Curriculum now Available at SEMPO Institute