This is not something Google is blocking but rather this how browsers themselves handle referrals from secure sites. Potentially, it’s a huge issue to webmasters and marketers. If Google made secure search the default, suddenly no one would know important information on how people came to them. Google said default secure search could come, but it also didn’t seem likely any time soon, especially because it’s so resource intensive. … [Read more...] about Google Launches Encrypted Web Search
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What does it all mean? At this point, the SERP is still anybody’s game for organic – and a jump ball for paid. There’s likely to be a massive land grab for the top four paid advertising spots, which means costs will rise in kind. At Searchmetrics, we’re continuing to collect data and research the impact this is having on key consumer product categories. Expect a followup post after we gather new information. … [Read more...] about Battle of the Ad Bulge: How Google Is Slimming Down Search Results –
About the Author Bruce Clay is founder and president of Bruce Clay, Inc., a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. Connect with him on LinkedIn and other social networks from Bruce's author page. … [Read more...] about Guide to Advanced Search Engine Operators
Google Bing Result cache: Shows the version of the webpage from Google’s cache. contains: Finds webpages that contain links to a particular type of file (such as pdf, mp3). This function is unique to Bing. ext: ext: Returns only webpages with the file extension you specify (such as htm). filetype: filetype: Finds results of a single type only (such as pdf). info: Presents some information that Bing has about a webpage such as related pages from the site, external pages talking about the webpage, and related results. intext: Shows pages that contain a specific word in their body text. intitle: intitle: Finds pages that include a specific word as part of the indexed title tag. allintitle: Finds pages that include all query words as part of the indexed title tag. inurl: Finds pages that include a specific keyword in their indexed URLs. allinurl: Finds a specific URL in the search engine’s index. Also can be used to find pages whose URLs contain all the … [Read more...] about Guide to Advanced Search Engine Operators for Robot Ninja Eyes Only!
“Advanced Search Advertising gives marketers the ability to get more return on their ad buys by providing them with a deeper level of strategy as well as hands-on tactics they can implement,” says SEMPO President Jeffrey Pruitt. “The class is the most comprehensive one available to marketers and it comes at a time when online advertising is growing in importance. At the same time, these ad budgets are being scrutinized closely so providing more ROI is essential,” says Pruitt. … [Read more...] about Advanced Search Advertising Curriculum now Available at SEMPO Institute