People outside the United States may try to reach Google.com for a variety of reasons rather than use their own country-specific version. But Google has made reaching Google.com more difficult than in the past, a change that may help the company with both advertising and legal issues. For many years, those outside the United States who tried to reach Google.com were usually redirected to their own country-specific version of Google. For example, if you were in the United Kingdom and tried to reach Google.com, you’d be rerouted to Google.co.uk. I know this well firsthand from having lived in the UK for over a decade and from regular trips back. Generally, this redirection has been a benefit to searchers. Country-specific versions are designed to rank content better for people in those particular countries. Someone in the UK searching for “football,” for example, is going to find Google UK provides more relevant results for what they want (soccer) than going to … [Read more...] about How Google Made It A Little Harder To Reach Google.com From Outside The US
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Last week, the Google Advisory Council on the Right to be Forgotten (“RTBF”) issued its formal report (embedded below via TechCrunch). The report is the culmination of many months of public hearings and discussions in multiple countries throughout Europe. Among many other things, the document addresses the hotly contested issue of the “geographic scope of delisting.” This is now ground zero for RTBF — how broadly should it apply? Should it be limited to EU-member versions of Google only or should it apply to all Google.com results as well? Consistent with Google’s position, the report advocates that delisting be limited to the local versions of Google (or any other search engine): The Ruling is not precise about which versions of search a delisting must be applied to. Google has chosen to implement these removals from all its European-directed search services, citing the CJEU’s authority across Europe as its guidance. The Council understands … [Read more...] about The Debate Over Whether The “Right To Be Forgotten” Should Apply To Google.com
Which is better, to have a www or not to have the www to start you domain name? I know Search Engine Land redirects the www to the non-www, so their canonical domain is http://searchengineland.com/ not http://www.searchengineland.com/. Here we use the www and redirect the non-www to the www.Which is better?The answer is neither. They are both the same for Google. It is more of a brand decision than anything else.The question was asked by Brett Levreau:Pete Meyers from Moz answered and John Mueller from Google backed his answer up:So do what you want, but stick to one or the other if you can control it. If not, Google will figure it out anyway.Which do you use? I suspect most of the internet uses the WWW.Forum discussion at Twitter. … [Read more...] about WWW vs Non-WWW: Google Says It Does Not Matter
It might be Google's 19th birthday today but did you know that Google.com was registered over 20 years ago? It was registered on Monday, September 15, 1997, which was 20 years and 12 days ago. That is a while year and 12 days after the official birthday day of September 27, 1998.There has been some debate, even internally at Google, on when their official birthday is but they ended settling on today, September 27th.In terms of them registered the domain over 20 years ago? I guess they liked the name and it wasn't the date they officially became a business?Here is the whois data:Domain Name: google.com Registry Domain ID: 2138514_DOMAIN_COM-VRSN Registrar WHOIS Server: whois.markmonitor.com Registrar URL: http://www.markmonitor.com Updated Date: 2017-09-07T08:50:36-0700 Creation Date: 1997-09-15T00:00:00-0700 Registrar Registration Expiration Date: 2020-09-13T21:00:00-0700 Registrar: MarkMonitor, Inc.Forum discussion at Twitter. … [Read more...] about It’s Google’s 19th Birthday, But Google.com Was Registered Over 20 Years Ago
share tweet share pin it e-mail share The Knowledge Graph is Google’s semantic database. This is where entities are placed in relation to one another, assigned attributes and set in a thematic context or an ontology. But what is an entity? And how does the Knowledge Graph actually work? Find the answers to these questions in our latest Unwrapping the Secrets of SEO, the last in part three in Olaf Kopp’s series looking at Google’s semantics and machine learning. Unwrapping the Secrets of SEO If you need to catch up, you can read part 1 here: How Google Interprets Search Queries. And part 2 can be found here: It’s All Semantic For Google Search. Semantics = Entities plus Ontologies The most important elements of a fundamental semantic structure and entities and ontologies. In semantics, an entity is unambiguously described by an identifier and particularly characteristics (attributes or properties). Whilst the identifier (URI), … [Read more...] about How Does Google’s Knowledge Graph Work?