The latest search popularity stats for March 2007 have come out from Hitwise. They show nothing different than last month. Google had a tiny 0.2 percent rise, while Yahoo dropped the same tiny amount. Live had a tiny 0.3 percent rise, though given Live’s already small amount of traffic, that’s more important to the service. A bigger issue, which I’ll get into more below, is how more people may finally be going to the Live.com site itself and searching rather than MSN. Here are the latest numbers. They are different than the Hitwise press release, and I’ll explain why further below: Search Engine Feb. 2007 Mar. 2007 Change Google 63.90% 64.13% 0.23% Yahoo 21.47% 21.26% -0.21% MSN 8.81% 8.55% -0.26% Ask 3.52% 3.48% -0.04% AOL 0.49% 0.49% 0.00% Live 0.34% 0.60% 0.26% Lycos n/a 0.44% Dogpile n/a 0.24% AltaVista n/a 0.19% AllTheWeb n/a 0.16% The chart above shows … [Read more...] about Search Popularity Static; Live.com Only Tiny Slice Of Microsoft’s Share
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Last week I discussed the best tactics for achieving rankings in Yahoo, the web's number 2 most popular search engine. Now it is time to pick on the third most used search property - MSN, which has 6.6% of the search market (src: Hitwise) and is currently found at www.live.com. MSN's ranking algorithm has its own nuances which will be noted in this article but in many cases the rules of optimization may be the same as Yahoo's in which case I will occasionally duplicate information from my "How to Optimize for Yahoo" article or source it for more information. WEB SITE OPTIMIZATIONExcept for the following elements, optimizing for MSN is identical to optimizing for Yahoo. Fresh Content is King: I suppose technically this is not an element of 'optimization', however, this article would not be worth its salt if I didn't express how highly MSN regards fresh content. If your site is in a competitive marketplace and you are finding it difficult to get a leg … [Read more...] about How to Optimize for MSN
Google, MSN ,Yahoo and ASK have announced uniform support for a sitemap submission to all search engines. Simply by adding the following line of code into your robots.txt file, the engines will know where your sitemap is located on the server and pick it up on their routine crawls. Sitemap: http://www.example.com/sitemap.xml Obviously, replacing the URL above with the URL of your sitemap index file. Neither of these announcements was specific but looking at the example provided by Yahoo this does appear to support sitempas exported into an XML file, not just an HTML file. … [Read more...] about Google, Yahoo, MSN add SiteMap Auto-Discovery
On February 19th DDMA & IAB Nederland hosted their second annual Friends of Search event in Amsterdam, following a very successful Epic Friends of Search last year. I had a great time, and decided to reach out to some of the speakers for a followup epic event review. This was the biggest search event held in the Netherlands with 350 attendees and sold out a month before the event. It was also very successful on Twitter with over 731 tweets from the attendees using the #FOS15 hashtag which also reinforces the impact of having a simple conference hashtag if you want engagement. There was also 198 awesome photos the DDMA team had taken during the event that you can view here. The Friends of Search team even produced a fun little event review summary clip with some of the highlights from the FOS15 event, which is also a great teaser for their 2016 event. [youtube https://www.youtube.com/watch?v=q0DQi2U7CXk&w=560&h=315] There were a number of great speakers and six of them took … [Read more...] about Exclusive Insight From 6 Speakers
EDIT: Search Engine Journal has since conducted its case study, which you can read more of here. EDIT: Derek Muller, of Veritasium, just released a video that details his experiments into Facebook Ads for Likes, which had almost the exact same results that we found over a year and half ago in this study below. See his video below: About three weeks ago, I ran an ad campaign on Facebook for a fanpage that resulted in an increase of Likes from 100 to around 900. Success! …or so I thought. After a week of posting content designed to engage the new audience and attract more new followers, the individual post Likes were averaging the same totals as prior to the campaign. This was frustrating. My initial reaction was, “Hmm, maybe these ad-generated “Likes” that I’m getting are fake,” but all I had to go on was a few weeks’ worth of data and a hunch. That’s when I brought it up to Brent Csutoras of Kairay Media and SEJ Co-Founder over a cup of … [Read more...] about Facebook Ads: What Are You Really Paying For?