Example 2: Media and images The ‘media’ or ‘image’ XML sitemap is also unnecessary for most websites. This is because your images are probably used within your pages and posts, so will already be included in your ‘post’ or ‘page’ sitemap. So having a separate ‘media’ or ‘image’ XML sitemap would be pointless and we recommend leaving it out of your XML sitemap. The only exception to this is if images are your main business. Photographers, for example, will probably want to show a separate ‘media’ or ‘image’ XML sitemap to Google. … [Read more...] about What is an XML sitemap and why should you have one? • Yoast
Contextual linking opportunities for online shops Contextual internal linking works differently on an online shop with very few to no pages that are exclusively meant to inform. You don’t explore a specific topic on your product pages: you’re selling a product. Therefore, on product pages, you mostly want to keep people on a page and convince them to buy the product. Consequently, contextual linking is far less prominent in this context. You generally shouldn’t add contextual links to your product descriptions, because it could lead to people clicking away from the page. … [Read more...] about Site structure: the ultimate guide
This type of post doesn’t normally follow a list format, but it still has a solid structure. Typically, a review or recommendation post begins by introducing and briefly explaining the product or service and ends with a verdict on whether or not it’s a good purchase. … [Read more...] about How to Structure a Perfect Blog Post
With that said, sometimes you need pages to be found because the links in them cannot be found easily on any other page. A good example of this would be a tag page in your blog. The tag pages aren’t good landing pages by most counts so you don’t want those in the search index. But you do want the search engine to follow those links to the blog post. Using the “noindex,follow” attribute tells the engines not to index but to go ahead and follow the links. … [Read more...] about The Complete Guide to Mastering Your Link and Navigation Structure
Microformats Are Anti-Human & An Admission Of Failure Yes, you read that right. According to Genesis, God had Adam name all of the animals. He didn’t tell Adam to name, catalog, index, organize, and label every object in the Garden down to the level of tree 5 is a parent of branch 6 which is a parent of twig 4 which is a parent of leaf 3 which has the properties green and serrated. … [Read more...] about Structured Data Markup Was Inevitable, But Is It An Admission Of Failure?