A study of online business listings finds that nearly half are missing crucial pieces of information.Uberall, a leader in location marketing technology, analyzed 73,000 online business location listings across SMB, mid-market, and enterprise.The study measures voice search readiness. In compiling data about voice search, Uberall’s study contains an interesting chapter identifying areas where businesses are failing the most.Failures identified in the study may either mislead customers as a result of having incorrect information, or they may prevent customers from finding what they’re looking for.So these businesses aren’t just failing when it comes to voice search, they’re failing when it comes to online search in general.As Uberall says in the study, customers can lose trust in a business after being misinformed by what they find online:“When a consumer conducts a search for a business online, they expect and trust that the information listed will be … [Read more...] about Study Finds Nearly Half of Business Listings Have Incorrect Information
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SummaryWe helped Repux generate 253% more leads, nearly 100% more token sales and millions of dollars in incremental revenue during their initial coin offering (ICO) by using our CRO expertise.The optimized site also helped them get meetings with some of the biggest names in the venture capital community — a big feat for a Poland-based team without the pedigree typically required (no MIT, Stanford, Ivy League, Google, Facebook, Amazon, Microsoft background).The details:Repux is a marketplace that lets small and medium businesses sell anonymized data to developers. The developers use the data to build “artificially intelligent” apps, which they then sell back to businesses. Business owners and managers use the apps to make better business decisions.Below is the original page, which linked to a dense whitepaper. We don’t know who decided that an ICO requires a long, dry whitepaper, but this seems to be the norm!This page above suffers from several issues:The … [Read more...] about How We More than Doubled Conversions & Leads for a New ICO [Case Study]
The folks over at RankRanger published data around a local pack study that they are calling the 2:1 pattern. I believe, if I understand the interpretation of the data properly, that they are saying that the local pack, which contains three results, shows two of those results with really local and nearby businesses and the another business that is not as near as the others.Google does this provide two really close and local results (relative to the search location), and then one further away for a bit of diversity, is how Joy Hawkins explained the study.He reviewed 131 Local Packs and came up with that "Google is clustering two of the locations within the Local Pack together and then offering a third, more distant location, or 2:1."It is an interesting study, because personally, in my several queries that I intentionally brought up local packs for my specific area (i.e. pizza, haircut, accountants, etc), didn't show me this 2:1 pattern. But I recommend you look at all the data they … [Read more...] about Study: Google Local Pack Intentionally Showing Two Near Results & One Result Further Away?
share tweet share pin it e-mail share ATTENTION THIS HAS BEEN UPDATED WITH MORE INFORMATION ABOUT SEARCHMETRICS’ US GOOGLE RANKING FACTORS STUDY: OK, so you have doubts about Searchmetrics’ US Google Ranking Factors – Rank Correlation 2013 study… Earlier this week, we announced our US Google Ranking Factors – Rank Correlation 2013 study. This tries to identify the key factors that well-positioned pages have in common and that separate them from lower ranking pages in Google searches. We performed our analysis by looking at those factors that correlate with pages that rank well. Of course a lot of very clever SEO experts have been looking at this whole area for a very long time and have strong opinions about what factors are and are not important. And when they looked at our data many of them have asked questions and expressed doubts about what we’re trying to say. So here’s a response to some of the … [Read more...] about Having doubts about the Searchmetrics’ US Google Ranking Factors study? –
A new study appearing on the “Freakonomics” blog aggressively disputes the claim that people prefer Bing to Google and especially the statistical contention that they prefer the search engine over Google 2:1. In an article explaining the study, law and economics professor Ian Ayers argues that the Bing television and related media campaigns based on the Bing It On challenge constitute deceptive advertising. Ayers says the 2:1 claim comes from a study of just 1,000 users. Using Mechanical Turk, he sought to replicate it with help from students at Yale Law School where he teaches: [T]ogether with four Yale Law students, I set up a similar-sized experiment using Microsoft’s own BingItOn.com site to see which search engine users prefer. We found that, to the contrary of Microsoft’s claim, 53 percent of subjects preferred Google and 41 percent Bing (6 percent of results were “ties”) … We also interjected a bit of randomness into our study to test … [Read more...] about Study Disputes “Bing It On” Claim That 2:1 Prefer Bing To Google