Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Sometimes it’s the little things that count. The new SEO analysis introduced in Yoast SEO 10.0 also comes with a new feature for Premium users: the stale cornerstone content filter. This handy little tool monitors the posts you’ve marked as cornerstone content and warns you if they haven’t been updated for six months. As you know, cornerstone content is extremely important and keeping these up to date imperative. That’s why we remind you to do so! Need help updating keeping your cornerstone content in tip top shape?Yoast SEO Premium! Now is the best time to get access to all awesome features. It’s your most important content — treat it so! Cornerstone content forms the heart and soul of your site. This … [Read more...] about The stale cornerstone content filter: keep your core content fresh!
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Image by Joelk75 via Flickr I've been doing a lot of thinking lately about Google's Farming update and why it has caused such angst among search marketers. Part of that answer is simple--a lot of sites with high rankings suddenly saw them plunge. That will cause some angst, for sure. But I think there is something deeper going on here. I think part of what is upsetting everyone is that we are feeling overwhelmed at what is expected of us. We don't feel capable of feeding the content machine. It feels like no matter what we do, we have to come up with more and more content every day and that what we are able to produce is never high enough quantity or high enough quality. I feel that way sometimes, too. I think it is that feeling that leads to content farming and other shortcuts. I post here once a week and I am not always feeling so creative. I woke up this morning not having any idea what I wanted to write about. It can feel quite overwhelming. Lest you think I could have just put … [Read more...] about The Farmer update and “feeding the content machine”
The creative content marketing secret may be in the palm of your hand, or an extension of it.The smartphone has evolved from a personal necessity to a revolutionary content-producing machine. Its built-in camera is wired with superpower-like features, formats, apps, platforms, lenses, filters, and social media channel magic.Its output potential is making marketers think and rethink visual content strategies at record speed.So what does the future of content marketing hold and how can you dare to be different?Here are nine ways to stand out and explore new marketing realities with visuals.1. Facebook Live: From Thumbs up to Thumbs DownLast year’s content marketing golden child was Facebook Live and on its heels came the episodic-style Facebook Watch.Yet just last month Social Media Examiner’s Michael Stelzner dropped a news bomb announcing to abruptly cancel three of its four weekly Facebook shows.Ouch.Right when brands were finally warming up to the concept of going … [Read more...] about 9 Futurist Content Marketing Insights You Must Know Now
Tools, tools, and more tools. From email marketing to social media management to content creation—you can find a premium tool for pretty much everything today. But when you’re pressed for time and money, the last thing you want is a list of expensive tools that you ‘must have’ or ‘can’t live without.’ Instead, I asked our content team to tell us which free, indispensable tools they use on a daily basis. 1) Customer persona tools This free tool makes it easy to develop customer personas from scratch. HubSpot walks you through a series of simple steps and deliver a comprehensive customer snapshot that you can use to target your marketing campaign. If you’re a HubSpot customer, you get even more utility out of this tool—you can combine your personas with your existing software to track performance through the sales funnel. Xtensio offers one of the most versatile free tools, which lets you drag and drop modules, delete and create new … [Read more...] about 21 free tools to develop your content marketing strategy
Google Analytics offers incredible reporting features at absolutely no cost. I know Google Analytics isn’t the easiest tool in the world to navigate. All of the reporting options quickly become overwhelming. Don’t worry. You don’t need to be an expert to master Google Analytics. I’m going to share my insights with you on how this stuff works. I’ll help you become enough of a pro to navigate all of the key features for your content marketing needs. Our goal here is mastery without the complexity. First, let’s discuss why you should take the time to learn and use Google Analytics for content marketing. Why is Google Analytics important for content marketing? The point of data is to help guide your decisions as a content marketer. Google has collected a vast amount of data about your business and your customers. And by signing up for a free Google Analytics account, you can turn that wealth of data into actionable information. This can show you how … [Read more...] about How to Use Google Analytics to Measure and Improve Your Content Marketing