Where’s Santa Claus? When will he arrive? Those are questions millions of children around the world are wondering this Christmas Eve. To help, two wonderful services stand ready as usual: NORAD Tracks Santa and Google Santa Tracker. We here at Search Engine Land also stand ready, as usual, with our own tradition: the annual review of both services and how to get the most out of them, whether you’re accessing them from the web or a smartphone, or even by making an old-fashioned voice phone call. The Santa Trackers & How They Got Started Once again, here are the two major Santa tracking services we recommend for 2015: Both are dependable and safe Santa trackers that will serve you well. Here’s some brief background about each of them. NORAD stands for the North American Aerospace Defense Command, a joint US-Canadian military operation. This year, NORAD is celebrating its 60th anniversary of tracking Jolly Old St. Nick. It all began in 1955, thanks to a mistake. A … [Read more...] about Where’s Santa Claus? Your 2015 Guide To NORAD Tracks Santa & Google’s Santa Tracker
Yes virginia there is a santa claus movie
Around this time of year millions of children around the world start behaving just a little bit better. Why? Because they have parents who remind them on a regular basis that "Santa Claus is watching..." The not-so-subtle threat is to behave, or risk not getting any Christmas presents. Drew McClellan points out the same holds true for business owners. He uses an example of his own trip to a local Jiffy Lube to remind companies of the need to act as if someone is always watching. Drew writes: I pulled into a Jiffy Lube to get my oil changed. The guys had the bay doors closes to keep out the wind. Just as I was about to knock on the window, I heard the very annoyed manager ripping into the employee standing next to him, "I don't give a %$#* if you need to..." He then turned, saw me and came out with a big smile on his face. A little late for that. Drew points out "you're always on stage." While it's good the Jiffy Lube manager came out to greet him with a smile on his face, … [Read more...] about Santa Claus Isn’t the Only One Watching…
According to a Bloomberg report that first appeared last night Amazon is going to release a smartphone, probably this year. There are no details about its operating system but one assumes it would be a customized version of Android, like the Kindle Fire tablet. The Bloomberg story also says that the phone will be made by iPhone maker Foxconn in China. The acquisition by Amazon of 3-D mapping company UpNext last week added fuel to the “Amazon is making a phone” meme. However Amazon smartphone rumors have been circulating since before the release of the Kindle Fire tablet. Danny speculated in his Kindle Fire review that “Amazon might bring out its own phone, to keep me even more closely connected with my content.” That content being Amazon content (books, music, movies). This content-centric strategy worked very well for the Kindle Fire — together with its $199 price tag — elevating and differentiating the Amazon tablet … [Read more...] about Yes Virginia, There Will Be An Amazon Kindle Smartphone
Like Greg Boser, I saw the articles and counter-articles emerge from Did-It's swingat search engine optimization back in October, rolled my eyes and moved on. The argument's been done before, done todeath. But Greg's got his back up now, and he provides an excellent read inThe Half-Truths ofTalking Frogs. I'll highlight part of his post defending SEO plusjump in along with him. I read Kevin Lee's ClickZ column that got Greg fired up and didn't personallytake it assaying all organic results are spammers. Kevin wrote: There's no reasonorganic search should be more relevant than paid search. Quite the contrary.SEO spammers don't care if they manage to get a high position for keywords andkeywords phrases that are less than perfectly relevant, because a high SEOposition delivers clicks for free, be they perfectly targeted or onlymarginally relevant. PPC search marketers, however, have no such luxury. Theypay for every click, and any click with a poor chance of converting due topoor … [Read more...] about Yes Virginia, SEO Is Rocket Science
If your reputation hasn’t been damaged in some way online, then you may never have thought about whether search engines could be responsible. After all, they seem pretty neutral in many ways — other people create Web pages, images, videos and social media posts, and search engines merely display the content for associated keyword searches. But there’s a lot more going on than meets the eye. Google, Bing and other search engines could bear part of the responsibility if those search results are harming you. First, if someone intentionally creates and publishes material specifically intended to lie about or misrepresent you, and thus damages your reputation — whether it be your business or you personally — then it’s obvious that this person is directly responsible. Under generally accepted business laws in the United States and Europe, that person may be considered liable for the damage they’ve done, and they might be compelled to assist you in … [Read more...] about Are Search Engines Responsible For Reputation? Yes, Virginia, They Are. Big Time!