Gabriele Regalbuto What is content marketing? Content marketing is a valuable digital tool for building a brand and meeting the needs of the modern customer to both gain and keep their attention online. It has grown incredibly over the past few years. Content marketing has dominated digital marketing efforts for the past decade as brands have become more adept at attracting prospective customers through engagement online. As the industry has matured, brands have begun to better understand users’ online behavior, thus empowering them to create strong sales funnels and integrate content marketing more thoroughly with the rest of their marketing strategy. As marketers delve deeper than the surface understanding of keyword optimization and user intent, they often find themselves running into new questions. We have brought together some of the most common questions we have received to create an advanced content marketing guide. What do long-tail keywords vs … [Read more...] about Diving Deeper: Advanced Content Marketing Guide
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Finding the appropriate social media management tool for your business can be a challenge. MarTech Today's "Enterprise Social Media Management Software: A Marketer's Guide" provides a framework for deciding if you need and EMMS solution, details the capabilities of the leading platforms, and compares offerings from leading vendors. In this guide you will learn: Who the key players are in the ESMMS market What you should look for in a social media management software solution How recent social media and marketing trends are impacting this market Also included in the report are profiles of 18 leading ESMMS vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to download "Enterprise Social Media Management Software: A Marketer's Guide." About The Author Digital Marketing Depot Digital Marketing Depot is a resource center for digital marketing … [Read more...] about Enterprise Social Media Management Software: A Marketers Guide–All new sixth edition!
The flood of mobile calls to US businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to research, browse and connect with businesses, brands are developing a newfound respect for the inbound call as an integral part of the conversion path. MarTech Today's "Enterprise Call Analytics Platforms: A Marketer's Guide" examines the current market for enterprise call analytics platforms and the considerations involved in implementing this technology. If you are considering licensing an enterprise call analytics platform, this report will help you decide whether you need to. This 41-page report provides: call analytics market overview with the latest industry statistics. in-depth analysis of call analytics features and capabilities. recommended steps for making an informed purchase … [Read more...] about Enterprise Call Analytics Platforms: A Marketers Guide — updated for 2017
Digital Marketing Depot has released an updated edition of its Market Intelligence Report, Enterprise Web Analytics Tools 2013: The Marketer’s Guide. This 30-page research report presents a market overview and covers industry trends, mergers and acquisitions, as well as what to look for in an enterprise web analytics tool. The report includes profiles of six leading web analytics profiles, as well questions to ask (both internally and of potential vendors) when undertaking the selection process. Here is a look at some of the industry trends covered in the report. What Is Web Analytics Software? Defining “Web analytics” has become a moving target, as channels converge and marketing language evolves. Terms such as “digital analytics,” “customer analytics,” and “marketing analytics” are increasingly being used to describe the multichannel integration and analytical capabilities that enterprises seek from web analytics tools. The report … [Read more...] about Enterprise Web Analytics Tools 2013: Updated Marketers Guide
Sick of spending afternoons reviewing raw query reports? We’ve all been there— pouring over keyword expansion tools trying to identify those stellar terms that your account may be missing. Adding new keywords and refining match types is certainly important for optimization, but it’s not necessarily the fastest way to increase volume. Often, advertisers focused on growing their paid search programs pay too much attention to keyword expansion activities. It’s not surprising that this bias persists — given the multitude of keyword tools out there such as Wordstream, Trellian, or Adgooroo, each promoting their unique flavor of keyword data. Once you’ve built out your core search program, however, adding long tail terms often requires a massive expansion to have even a small impact on traffic volumes. Before you embark on a long-tail keyword expansion effort, ask yourself: have you done everything you can to maximize the volume from your existing … [Read more...] about The Lazy Search Marketers Guide To Increasing Volume Without Adding New Keywords