Marketers generally understood that short-tail or head-term keywords, like health, lawyer, real estate, insurance, travel, etc. had become overly competitive on both a paid and organic basis. Not only were too many websites trying to gain top ranking results on these keywords, but in instances of local SEO, these keywords could even end up attracting people to the site who likely would never be customers in that local area. If an organic restaurant in Tucson, for example, ranks highly for “restaurant” and attracts traffic searching for a place to eat in Toledo, this traffic would provide them with little financial benefit. … [Read more...] about Diving Deeper: Advanced Content Marketing Guide
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Finding the appropriate social media management tool for your business can be a challenge. MarTech Today's "Enterprise Social Media Management Software: A Marketer's Guide" provides a framework for deciding if you need and EMMS solution, details the capabilities of the leading platforms, and compares offerings from leading vendors. … [Read more...] about Enterprise Social Media Management Software: A Marketers Guide–All new sixth edition!
MarTech Today's "Enterprise Call Analytics Platforms: A Marketer's Guide" examines the current market for enterprise call analytics platforms and the considerations involved in implementing this technology. If you are considering licensing an enterprise call analytics platform, this report will help you decide whether you need to. This 41-page report provides: … [Read more...] about Enterprise Call Analytics Platforms: A Marketers Guide — updated for 2017
Make it Easy for People to Convert Whatever you ask people to do – donate, volunteer, vote for something, etc. – it has to be easy to do. On the internet, easy translates into the least amount of clicks possible. Try to keep it at a maximum of three clicks. If there are any form fields to fill in, keep them limited. The more clicks there are, the longer the sales funnel becomes. … [Read more...] about A Social Media Marketing Guide for Non-Profits