Conclusion: avoid these mistakes and have a successful keyword research strategy Executing keyword research takes a lot of time. It’s important that you take that time and really think about the terms you want to rank for. Read Keyword research: the ultimate guide for lots of practical tips that’ll help you to set up a successful keyword research strategy. If you need more help, consider taking our keyword research training. It guides you through every step of the process, and there’s even the option to get personalized feedback! … [Read more...] about 7 keyword research mistakes you should avoid • Yoast
Yoast keyword research
We’ll teach you the theory… The course consists of six modules, which are divided into lessons. Each lesson contains interesting videos, in which SEO experts – like Joost de Valk and Jono Alderson – explain everything you should know about keyword research. To improve learning retention, we’ve also created reading materials. In these PDF files, we explore topics more broadly and we use different examples from the ones we use in the videos. To complete a lesson, you take a quiz. These quizzes test if you understand the theory and if you’re able to apply this new knowledge to realistic example cases. … [Read more...] about Get ready for our new Keyword research training! • Yoast
Conclusion The Keyword research training provides you with all the tools you need to get the first step in SEO right. In fact, the Keyword research training even goes beyond SEO. You’ll also learn a lot about content marketing in general. It’s a great way to kickstart or recharge your SEO strategy, whether you maintain a blog, an e-commerce site, or any other type of website. Make sure your content gets the attention it deserves by taking the Yoast Academy Keyword research training! You can get it by simply clicking the button below. It is currently available for $129, so get it before the offer expires! … [Read more...] about Out now: Keyword research training! • Yoast
So what does this mean? What does Google do with it? In his post on Search Engine Land, Dave Davies explains beautifully how these related entities work. Google has an actual entity database in which it saves which concepts and which identities belong together. This database is ever growing, and Google learns more and more about how things are related to one another. This means that if certain concepts turn up together in content in various places on the internet, Google will save these in its entity database. This process is ongoing, which means that for some searches, you won’t get the same rich result as for others. Try searching for [types of cheese] and [types of shoes] to see the difference. … [Read more...] about On Google’s related entities patent: Write awesome posts! • Yoast
What is a keyword? Keyphrase versus long tail keywordlong tail keywords and that these are more specific than focus keywords. Most of the time – but not necessarily – they consist of more words. You might wonder what the difference is between long tail keywords and keyphrases? Keyphrases by definition exist of more than one word and they can be either general or specific. Long tail keywords may consist of more words, but they do not always. The main difference between the two is that keyphrases can be general or specific, e.g. [puppy training] or [puppy training for deaf dogs] whilst long tail keywords are always more specific [puppy training location in LA]. … [Read more...] about What is the difference between a keyword and a keyphrase?