One of the things I like to tell my clients when I'm trying to get them involved in the SEO process is that they know their business better than I do. This is true. What do I know about flow meters, motorcycle batteries, baby diapers, ski jackets or cost segregation? An argument can be made that as soon as I take on these clients I need to learn everything I can about their industry so I can market it properly. This is also true. But no matter what, I'll never be an expert at cost segregation. Nor do I believe my clients want me to be. They want me to be an expert in SEO and that takes enough of my time as it is. And this is why clients need to be involved. I can do the keyword research, weed out the junk, and help them organize them into strongly optimization groups. But I still need the client's help telling me what's good and what's not. How am I to know that "net present value equation" is a good keyword while "net present value annuity" isn't. The client, that's how. … [Read more...] about So You Know Your Stuff… But You Still Don’t Know Jack!
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Google's John Mueller said on stage at BrightonSEO last Friday that sometimes when Google says "I don't know" they actually do know but they don't know the proper PR way to answer the question yet. Hannah Smith asked John "you're kind of the conduit, I guess maybe, between the SEO industry and Google. And I'm really keen to understand how the internal PR team at Google feels about you." So John went into explaining how sometimes he and his colleagues are Google are in a position where new things come up and they need to answer questions that have yet to be vetted by the Google PR team. He said his team and the PR team get along well, and there are rarely big issues but sometimes he said "we get some interesting emails." But overall, they do a good job.And sometimes John will say "I don't know" even when he knows the answer because either he isn't sure how PR wants him to answer it or he is not the right person to ask that question. He said "a lot of times when when we say I don't … [Read more...] about When Google Says I Don’t Know, They Might Know.
It’s tough to be a small business in today’s fast paced world. Small businesses not only have to know their core industry inside out, but now they have the additional burden of being proficient in online marketing. Since many small businesses have limited staff, most people within these companies wear multiple hats, from CEO to webmaster. Unfortunately, this often means the person responsible for the web site knows very little about it. Everything may seem to run flawlessly for a time, but then, when something goes wrong, they are left scrambling for help and at the mercy of their Internet service provider (ISP). This is the first of two articles designed to raise the awareness of small business owners. Take heed: little details associated with your web site that are ignored can have a negative affect on your site and your business. Some problems affect the business mechanics; others affect your search positioning. The good news is, most are easy to fix once you’re … [Read more...] about What You Don’t Know About Your Web Site Can Hurt You
If you are a small business owner, you may have spent a fair amount of time learning about the generally accepted ways to improve your search rankings. What you probably glossed over or skipped all together was reading about the tactics used to game or "cheat" your way up the search engines. You may be thinking "but I'm not planning to spam the search engines!" That's great, but are you absolutely positive the SEM firm you're thinking about hiring feels the same way? If you know nothing about those tactics, how can you be certain your company or your SEM firm aren't using them. Mike Moran, who writes about search marketing for Revenue magazine, has written an excellent three part series for the magazine aiming to help people get a solid overview of search engine optimization spam tactics. Mike explains: Legitimate search marketers must have at least a passing familiarity with spam techniques in order to avoid them. Many companies have been tripped up because their employees … [Read more...] about Search Engine Spam – What You Don’t Know Can Hurt You
Take the first steps of getting out of the life you hate. People live lives of quiet desperation primarily because they don't know what lives they want to live. Here's how to figure out what you want in life. Knowing what you want is absolutely crucial to start living the life you most dream about. Your life is being clouded by reality instructors. Your life is being controlled by meaningless judgments. Every day you let false constructs control your life is a day you have lost and will never get back. Stop that from happening right now. Live the life you most dream about. … [Read more...] about You Don’t Know What You Want