There’s a ton of advice out there about how to use Instagram as an effective online marketing tool. But if you’re brand new to the platform or you can’t seem to drum up a following in the first place, you might feel overwhelmed. According to data from SelfStartR, Instagram has become the top platform for brands to engage with followers that are willing to buy. On Facebook, only 32% of users engage with brands on a regular basis. When it comes to Instagram, on the other hand, 68% of users regularly engage with brands. That’s more than double the opportunity. If you’ve just created an account or are posting but can’t seem to gain an audience, have no fear. There are some actionable steps you can take to build up your page and gain followers. Here’s how to build an e-commerce brand using Instagram when you have no followers. Why Instagram is the ultimate e-commerce tool Instagram is one of the most aesthetically pleasing platforms on the web. Its … [Read more...] about How to Build an E-commerce Brand Using Instagram When You Have No Followers
As someone who sells SEO as a service it is often not in my best interest to tell people they can do SEO on their own. But it's true. Just as changing the car's oil, fixing clogged pipes, or painting a house are all relatively easy, most business owners can SEO their website on their own. All it takes is some knowledge and time. Knowledge can be found easily enough for free, and time, well, that's not something you likely have an excess of. Fortunately, SEO doesn't all have to be done at once, it can be implemented a little at a time, as you have time. If you want to optimize your site yourself then you need to simplify. A lot of what you'll learn about SEO can be complicated. Especially when you start reading about .htaccess, robots.txt, 301 redirects, absolute links, and so on. This is all good information to have but you don't always have to start there. If you're doing it yourself then start with the things that you can do yourself. Don't get caught up in all the complicated … [Read more...] about Don’t Over-Think It! Yes, You Too Can Do SEO
So, here it is almost the end of January. How are y'all doing with your New Year's Resolutions? Still going strong? Or have you found yourself starting to “backslide” just a little bit? You know, it's hard to create new (good) habits or to break old (bad) ones. It's tempting to sink back into the same old way of doing things. You may be asking yourself: what has this got to do with search marketing? Well, I don't know about y'all, but at least some of my resolutions this year involve small business marketing. I've got big plans for 2008! But I know from experience — it's easy to start out with plenty of enthusiasm and great intentions. And it's equally easy to lose momentum, get sidetracked and find yourself at the end of the year not much better off than you were at the beginning, with no real idea of how it all happened. (Just for the record, that would describe many of the years of my life from 2007 on back.) So here's my Three-Step Program for 2008, and the tools … [Read more...] about You Say You Want Some Resolutions
SMX West is every SEO and SEM’s dream. Join us March 21–23 for a tactic-packed agenda with more than 100 dynamic and authoritative speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to attend. SMX West features multiple tracks filled with sessions that cover: search marketing topics including search advertising, SEO, technical SEO, analytics and more. the latest actionable tactics you can immediately use to improve your campaigns. all experience levels, from beginner to advanced. There’s something for everyone, all the time. You’ll get actionable tactics and techniques you can put to work immediately to drive the success of your search marketing campaigns. SMX West is the ultimate survival guide to the dynamic and tumultuous world of search marketing. If this sounds up your alley, read my … [Read more...] about What to expect when you attend SMX West. Here’s your special preview!
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L'Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries. Links Most SEOs have a love/hate relationship with links. We love a good link but we hate what it takes to get them. At best, link building is time consuming and tedious. At worst it's the thing drives good SEOs to the dark side of black hat magic. It's the one thing that most SEOs don't to do and very few actually can do well. Show me a link builder that advertises they can get 100 PR4+ one-way links and I'll show you 100 barely readable blog posts on 100 barely read blogs. I'm not bitter (maybe just a little) but I just haven't found a quality link builder that isn't out of my most of my clients' price range. I think this is the … [Read more...] about SEO 101 – Part 13: Everything You Need to Know About Links
“So I audited the website, made all kinds of great SEO recommendations, and nothing. None of them got implemented. Not a single one.” Sound familiar? This story is told all too often, at search industry events, cocktail parties and around water coolers at web-based companies everywhere. It’s a story that starts with a VP hiring either a Search Engine Optimization (SEO) manager or agency, continues with the company spending a significant amount of resources to generate detailed recommendations to enhance the woeful state of SEO at the company’s website. But it almost always ends with the inability to close on these recommendations for one or more of a dozen reasons that now seem obvious through the 20/20 lens of hindsight. Nobody left to mind the store Often at the root of this problem is a lack of complete buy-in from all stakeholders in an organization, and frequently it’s either the CEO or the IT/web development group (CTO or equivalent) who’s not … [Read more...] about If You Build It SEO-Friendly, They Will Come
As relative newcomers to the world of analytics and site and revenue improvements through analytics, many clients ask me about the traffic sources chart in their Google dashboard: Why is this important? I give one explanation of this as a measure of “Are my eggs all in one basket?” and “What happens if they are?” For example, the client above has 66.57% of their traffic from search engines. This is a combination of organic and paid traffic. Of that 66.57%, when we drill further into that segment of data, we see that 84.5% of that is from Google alone with a breakdown of 45% CPC and 55% Organic Search. We’re looking at around 36,000 visitors alone from Google for March 2012. What would happen if you didn’t receive 55% of those visitors? What would happen if an algorithm change or a shady SEO company (we all know there are many out there) caused your organic rankings to plummet? What would you do? The flip side? I’ve seen Google completely shut … [Read more...] about Are You In Danger Of An Online Traffic Crisis?
Before we get to the everyone’s favorite collector of white tigers and facial tattoos, it is important to set the stage with another heavyweight. “Brands are the solution, not the problem. Brands are how you sort out the cesspool.” – Eric Schmidt, Former Google CEO and current Chairman of the Board, Google. For the last five years or so, the role of Director of Search and other prominent Enterprise SEO titles within big brands was the easiest way in the world to collect an outsized paycheck. You didn’t even need a college education. As such, relatively junior SEO’s with very little context were at the helms of some surprisingly large enterprises. We have seen big brand SEO leads whose previous job titles were “Starbucks Barrista” and “Paintball Referee”. With the “Too Big To Fail SEO Era” behind us in addition to Panda Updates and Search Quality Improvements flying out of Mountain View fast and furiously, there … [Read more...] about The One Thing Mike Tyson Wants You To Know About Enterprise SEO
Just like you, I read all of those blog posts about how to get more Twitter followers. And while these articles all contain great, actionable advice, I definitely acquired a lot of my Twitter followers by accident. Seriously. So without further ado, let me share with you how I accidentally started acquiring Twitter followers, and how you can adapt these methods to start getting followers on purpose. 1.) I Mentioned My Location – How I got more Twitter followers When I started my Twitter account at the end of college, one of the first accounts that I followed was my college’s account. One afternoon I mentioned that it was a glorious day in Naperville at North Central College. The account replied to me, retweeted me, and all of a sudden I had a slew of Naperville-based businesses and Naperville-centric accounts following me. How you can do this on purpose: Even if you’re an internet-based business, you still live and work somewhere. Connect with your local businesses … [Read more...] about Oops! 7 Ways I Accidentally Got More Twitter Followers (and how you can too)
Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding. One of our most popular articles of all time is a post entitled SEO Basics: 8 Essentials When Optimizing Your Site. It still does the business for us in terms of traffic, however it was first published in April 2013, so you can treat this as its long overdue and expanded update. What is SEO? Quite simply, SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs). The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). For the … [Read more...] about SEO basics: 22 essentials you need for optimizing your site