As someone who sells SEO as a service it is often not in my best interest to tell people they can do SEO on their own. But it's true. Just as changing the car's oil, fixing clogged pipes, or painting a house are all relatively easy, most business owners can SEO their website on their own. All it takes is some knowledge and time. Knowledge can be found easily enough for free, and time, well, that's not something you likely have an excess of. Fortunately, SEO doesn't all have to be done at once, it can be implemented a little at a time, as you have time. If you want to optimize your site yourself then you need to simplify. A lot of what you'll learn about SEO can be complicated. Especially when you start reading about .htaccess, robots.txt, 301 redirects, absolute links, and so on. This is all good information to have but you don't always have to start there. If you're doing it yourself then start with the things that you can do yourself. Don't get caught up in all the complicated … [Read more...] about Don’t Over-Think It! Yes, You Too Can Do SEO
“So I audited the website, made all kinds of great SEO recommendations, and nothing. None of them got implemented. Not a single one.” Sound familiar? This story is told all too often, at search industry events, cocktail parties and around water coolers at web-based companies everywhere. It’s a story that starts with a VP hiring either a Search Engine Optimization (SEO) manager or agency, continues with the company spending a significant amount of resources to generate detailed recommendations to enhance the woeful state of SEO at the company’s website. But it almost always ends with the inability to close on these recommendations for one or more of a dozen reasons that now seem obvious through the 20/20 lens of hindsight. Nobody left to mind the store Often at the root of this problem is a lack of complete buy-in from all stakeholders in an organization, and frequently it’s either the CEO or the IT/web development group (CTO or equivalent) who’s not … [Read more...] about If You Build It SEO-Friendly, They Will Come
As relative newcomers to the world of analytics and site and revenue improvements through analytics, many clients ask me about the traffic sources chart in their Google dashboard: Why is this important? I give one explanation of this as a measure of “Are my eggs all in one basket?” and “What happens if they are?” For example, the client above has 66.57% of their traffic from search engines. This is a combination of organic and paid traffic. Of that 66.57%, when we drill further into that segment of data, we see that 84.5% of that is from Google alone with a breakdown of 45% CPC and 55% Organic Search. We’re looking at around 36,000 visitors alone from Google for March 2012. What would happen if you didn’t receive 55% of those visitors? What would happen if an algorithm change or a shady SEO company (we all know there are many out there) caused your organic rankings to plummet? What would you do? The flip side? I’ve seen Google completely shut … [Read more...] about Are You In Danger Of An Online Traffic Crisis?
Before we get to the everyone’s favorite collector of white tigers and facial tattoos, it is important to set the stage with another heavyweight. “Brands are the solution, not the problem. Brands are how you sort out the cesspool.” – Eric Schmidt, Former Google CEO and current Chairman of the Board, Google. For the last five years or so, the role of Director of Search and other prominent Enterprise SEO titles within big brands was the easiest way in the world to collect an outsized paycheck. You didn’t even need a college education. As such, relatively junior SEO’s with very little context were at the helms of some surprisingly large enterprises. We have seen big brand SEO leads whose previous job titles were “Starbucks Barrista” and “Paintball Referee”. With the “Too Big To Fail SEO Era” behind us in addition to Panda Updates and Search Quality Improvements flying out of Mountain View fast and furiously, there … [Read more...] about The One Thing Mike Tyson Wants You To Know About Enterprise SEO
Just like you, I read all of those blog posts about how to get more Twitter followers. And while these articles all contain great, actionable advice, I definitely acquired a lot of my Twitter followers by accident. Seriously. So without further ado, let me share with you how I accidentally started acquiring Twitter followers, and how you can adapt these methods to start getting followers on purpose. 1.) I Mentioned My Location – How I got more Twitter followers When I started my Twitter account at the end of college, one of the first accounts that I followed was my college’s account. One afternoon I mentioned that it was a glorious day in Naperville at North Central College. The account replied to me, retweeted me, and all of a sudden I had a slew of Naperville-based businesses and Naperville-centric accounts following me. How you can do this on purpose: Even if you’re an internet-based business, you still live and work somewhere. Connect with your local businesses … [Read more...] about Oops! 7 Ways I Accidentally Got More Twitter Followers (and how you can too)