By Donovan Ayon / January 19, 2017 Google Analytics Google Tag Manager Paid Search Search Engine Optimization Being in the business, we use these terms regularly, so phrases common to us may not be common to others. Because of this, it is helpful to take a step back and ask ourselves, “does this all make sense to our readers?” Most of the time we make the assumption that if someone is reading our blog, it is because the reader is also in the analytics world and is looking for some new information and/or tips, but this may not always be the case. Whether you’re new or experienced, this is a handy guide for a lot of the terms and acronyms that we use that you will hear and can learn more about. A lot of these terms blend together with other concepts and the products that this industry uses, so if any of these terms spark your interest, feel free to visit the linked blog(s) that go over each subject in greater depth. My recommendation? Bookmark this page for easy … [Read more...] about Definitions for Common Digital Marketing Acronyms and Terms
Youtube options for google chrome
Google has announced that Chrome OS laptops are now available to consumers through a pilot program for early adopters who prove themselves to be “right” in various ways. A Chrome Web Store has also launched to allow an easier way to run web apps within the Chrome browser itself. NOTE: See First Day Review: The Google Chrome OS Cr-48 Notebook The news all came out during a special press conference and launch event that Google held today in San Francisco. Below you can watch how the information was unveiled, through my live blogging. It’s 10:15 Pacific Time, event starts in about 15 minutes, and folks are crowding in. Up on the wall is a big selection of what might be apps for Chrome OS: Sundar Pichai, VP, Product Management is up and talking now as we begin. Three main areas. First is Chrome, launched two years ago, where are we now? Second is Chrome Web Store, about 6 months announced it would come. Third area, Chrome OS. Year ago, announced the project. Been working … [Read more...] about The Google Chrome OS Notebook Launch Event
As Google’s crawling technology becomes more sophisticated and prolific with the release of Android Marshmallow, search behavior is expanding with new input methods that are more contextual and immediate than voice or text-based search. This article is the third in a series about Android Marshmallow-related changes to the mobile search results that will impact mobile SEO strategies. The first article in this series focused on the Private Index, and the second article focused on Google Now Cards with Merchant data. This third and final article focuses on another subtle change that Google has added to the mix: Single-gesture search behavior. This is the ability to long-tap on a word or phrase from any page in Google Chrome to execute a new search. This single-gesture search functionality is currently only possible on Android devices so far, but it does fit well with the goals of Google’s new Android OS. Since Google hasn’t officially announced or documented this change … [Read more...] about Click To Search With Google Mobile
What would you do if your web pages could load four times faster with six simple steps? You would login to your site and start walking through these steps, of course. That's exactly what I did. On February 23, 2016, Google introduced AMP listings into its mobile search results. So, what is Google's AMP, anyway? According to the Accelerated Mobile Pages (AMP) Project, "The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere." In normal people terms, this means when you search for a news search term, Google will show you carousel that highlights stories on AMP-enabled websites. The big difference now, thanks to AMP, is that when you click on one of the news search term links in the carousel, the article will load instantly. It might not sound exciting at first, but publishers are swearing by it. "In early tests, we found that AMP pages load four times … [Read more...] about Does Google AMP Affect SEO?
With over a billion users and enough traffic to place make it the third most popular website globally, YouTube beats out all other search engines with exception to Google. Combine that with Google’s incorporation of YouTube videos in general search results, and you have a powerful search engine that cannot be ignored. In this post, I’m going to show you five ways you can improve your YouTube organic reach. 1. Build up Your YouTube Channel Reputation To start improving your YouTube organic reach, you will want to build up your YouTube channel as an authority in your industry. To get started, you will want to fully complete your YouTube channel like you would a profile on a top social network. This includes having a good profile photo and cover photo (or as YouTube calls it, channel art). At 2560 x 1440 px, it’s one of the largest cover photos in the social media landscape, yet is also the one with the most narrow display. Next, you will want to have a strong channel … [Read more...] about 5 Ways to Improve Your Youtube Organic Reach