With an increasing amount video content being watched by the modern-day consumer, video advertising has become a very popular marketing medium over the past few years. In a self-report issued this year, YouTube has more than 1 billion users watching hundreds of millions of hours of video every single day. It’s no great surprise then that YouTube is the most popular place to leverage video advertising. According to research published by CMO.com, people are 27 times more likely to click-through a video ad than a standard display banner. If you know anything from the generally dismal click-through rate of display advertising, that’s a number surely to increase your marketing heart rate. YouTube ad campaigns are primarily managed through your AdWords dashboard where you have lots of different targeting options available. I want to show you an experience AdVenture Media (my company) had while promoting our Udemy course with a YouTube ad campaign and show you that while there … [Read more...] about What’s The Problem with YouTube Ad Keyword Targeting?
YouTube is a video sharing platform which allows users to find, share, and watch a wide variety of videos. These factors make it a unique sharing forum for video creators and marketers to advertise their products or services and reach out to a large audience. Users enjoy watching well made videos more reading text because videos are visually appealing and present information in an interesting format. A survey revealed nearly 60% of US Internet users visit YouTube at least once a week. YouTube is dominating the social media scene – and its video sharing ability continues to grow in popularity, taking marketing to the next level. But, can we make it even better use of Youtube with the help of remarketing? Lets find out. Remarketing With YouTube Videos You know how effectively you can market your brand by uploading video content of your products and services onto YouTube. When your viewers share these videos with their online community, your brand gets endorsed further. YouTube … [Read more...] about How YouTube Remarketing Is Making The World A Better Place
With over a billion users and enough traffic to place make it the third most popular website globally, YouTube beats out all other search engines with exception to Google. Combine that with Google’s incorporation of YouTube videos in general search results, and you have a powerful search engine that cannot be ignored. In this post, I’m going to show you five ways you can improve your YouTube organic reach. 1. Build up Your YouTube Channel Reputation To start improving your YouTube organic reach, you will want to build up your YouTube channel as an authority in your industry. To get started, you will want to fully complete your YouTube channel like you would a profile on a top social network. This includes having a good profile photo and cover photo (or as YouTube calls it, channel art). At 2560 x 1440 px, it’s one of the largest cover photos in the social media landscape, yet is also the one with the most narrow display. Next, you will want to have a strong channel … [Read more...] about 5 Ways to Improve Your Youtube Organic Reach
From 2014 to 2015, SEJ saw a clear increase in native video uploads on Facebook, versus YouTube video embeds, which had dominated Facebook until late 2014/early 2015. However, over the last few months, we have heard numerous references eluding to the idea that Facebook was favoring native video uploads, versus third-party video embeds, such as YouTube. Not too long ago, Facebook announced they would be limiting the reach of 3rd party images, which along with Facebook’s history of not exactly getting along with Google, made the concept a possibility and definitely something worth testing further. At Search Engine Journal, we like to test these theories ourselves, especially since each page has a slightly different audience and not all ‘tactics’ apply equally. So, we decided to partner with Kairay Media (my company) to conduct a more structured study, which compares the same video content, updated both as native video uploads and also as YouTube video embeds. … [Read more...] about Videos on Facebook: Native vs YouTube. Which Wins?
Video is one of the search marketing trends to look forward to in 2017. Even the experts say that visual content, including video, will go big in the coming year. According to Think with Google: “When it comes to online video, one word summarizes the trends in consumer behavior: ‘more.’ […] consumers are spending more time on more devices with more focus and passion for online video than ever.” So now would be the perfect time to add video to your content and search marketing strategy. But what’s the best platform to publish videos? Look no further because we’ve got answers here! According to a survey sent out to Search Engine Journal’s Twitter audience, 85% of respondents publish their videos on YouTube, 11% publish on Facebook, 4% publish elsewhere, and none publish on Vimeo. These results show that YouTube is still king when it comes to video. But don’t discount other sites just yet. Let’s get the low-down on these video … [Read more...] about 85% of Digital Marketers Publish Videos on YouTube [DATA]