While a phrase like "auto insurance" may get three quarters of a million searches a month, searchers who type that phrase in are likely looking for information about car insurance. In other words, they're not very likely to convert to a buyer. On the other hand, the phrase "oregon car insurance quote" only gets a few hundred searches a month, but probably has a very strong conversion rate. … [Read more...] about Five Reasons to Aim Low When You’re Just Learning SEO
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Frankford Hall Arguably one of the most popular places in Fishtown, FH is your quintessential German biergarten (and neighbors to Fette Sau). Urban Village If you’ve ever visited us, chances are you’ve been here. Urban Village is a great next-door neighbor in the Piazza. Grab one of their many brewed-in-house beers or local wines (with a side of brick-oven pizza). Yards Brewing Co. Sample some beers at one of Philly’s iconic breweries. Yards is in Northern Liberties but a little bit of a walk (or a short Lyft) at 5th and Spring Garden. Philadelphia Distilling More of a cocktail person? This place produces Bluecoat gin and has incredible cocktails, and it’s simply a beautiful space. PS, it’s right next to Goose Island Brewery if you want the best of both worlds. Heritage Heritage is another one of our very nearby go-tos: great wine and farm-to-table apps, plus they have live jazz every night. BONUS: Dessert 🍨 … [Read more...] about All Things Philly Guide: Seerfest 2019
Ten years ago, there may have been 10 advertisers on broad match “online mba program.” The one or two advanced advertisers that used exact match [online mba program] would get an edge on the queries that were exactly matched to that keyword. Now, it’s more like eight out of 10 accounts competing on the exact match keyword, and that exact-match edge isn’t worth anything any more. … [Read more...] about Because My Crystal Ball Is Broken And Other Reasons To Bring Broad Match Back In 2015
More branding on TrueView for shopping ads Google is also rolling out more branding opportunities for merchants running TrueView for shopping ads — the product ads that can appear alongside your in-stream TrueView video ads on YouTube. There are two new features coming globally. One is a companion banner (seen in the image on the left) that features a carousel of products that viewers can scroll through while watching the video. The second is a product picker which gives advertisers the option to select and prioritize the products to show within their TrueView campaigns rather than relying on Google to dynamically choose the products to feature. … [Read more...] about Google rolling out major change to PLAs for broad product queries, among other Shopping updates
Stay on top of your Search terms report, and add negatives for poorly performing queries. Combine broad match with automated bidding. Target CPA is my favorite, but there are a wealth of other options. AdWords automated bidding sets query-specific bids for each auction. It’s not just based on your keyword — it goes all the way down to the query (and a ton of other stuff). Combine RLSA with broad match keywords that might not have worked before. If you’re still unsure about broad, you can dip your toe into the long-tail water by reaching those who have already visited your site. … [Read more...] about Can The Long Tail Be Covered Without Broad Match?